Post caption
This is how BPN added 50,000 followers in 3 days…
So, this weekend BPN held the last man standing “Go One More” Ultra and it drove over 30M impressions and it’s because of the content flywheel they created
So, first is the runners - they invited ultra marathon runners, marathon runners, running creators, who were all documenting the race, from live streaming the performers, to having their crew take over their stories, or publishing multiple pieces of content everyday turning every runner into a marketer for the brand
Then BPN and they created 26 pieces of content in 3 days, live streamed at the beginning and end of every lap with some live steams amassing 20,000 viewers - which was the key to turning this intoa growth lever - lemme explain
So, create content for an event successfully you need to go into it with your content strategy, pillars, and formats dialed then you need a sample shot list, reference shots to make sure the team hits the mark
Then it’s the team executing - for it to crush you need to be creating and publishing content every few hours while the story is relevant
So for BPN this looked like 5 videographers, 3 photographers, and a dedicated editor
Which allowed followers and fans to follow the race as the story progressed
#growthmarketing #brandmarketing #contentmarketingtips
Transcript
This is how Bad added 50,000 followers in three days. So this weekend, VPN held the last man standing No one more Ultra, and it amassed over 30,000,000 impressions because of the content flywheel they created. So first is the runners. They invited ultra marathon runners, marathon runners, and running creators who tier all documenting the race, From live streaming the performance, to crew members taking over their stories, or publishing multiple pieces of content every single day, turning every runner into a marketer for the brand. Then VPN, and they created 26 pieces of content in three days, live streaming at the beginning and end of each lap, sometimes amassing over 20,000 viewers, which is a key to turning this into a growth better. So let me explain. So to create content for an event successfully, you need to go into it with your content strategy, your content pillars, and your content formats dialed. Then you need a sample shot list and reference shot to make sure that your team's hitting the mark. Then speed's your biggest advantage, so you need to have the right tier. Because for this to crush, you need to be creating content every few hours while the stories are still relevant. So for BPN, this looked like five videographers, three photographers, and a dedicated editor, which allowed them to pump volume and keep the story fresh on people's feeds, which allowed followers and fans to tune into the race as the story progressed.
