@house.of.ag How Wimbledon added 1M followers in 2 weeks:
This is how Wimbledon added nearly 1 million followers in the last two weeks and it stars with sheer volume where they created 700+ pieces of content in 14 days but there’s a science to the strategy…
So, let’s start with the content buckets: there’s four…
The athletes, celebrities, spectators, and partners and each bucket has multiple content pillars both photo and video…
Then they segment those content pillars and havespecific photographers, videographers, and editors focused on specific pillars during the 2-week stretch
So, let’s take the athletes - you first breakdown the athletes day into different segments…
You have all the time before the match, pre match, during the match, and post match then you look at the specific moments there from warming up, to getting coached, phenomenal ralls, great points, press conferences
Then you create the content pillars for each one these moments aka the concepts and themes and you really want to develop concepts that embody Wimbledon as a whole
So, this is how you get concepts like the best rally of the day, or best points, celebrations
Then you do the same for the different buckets so for spectators that’s how they come up with the series overheard at wimbledon, trivia and interview series
But what kind of team executes this…
You need a director of content here who lays out the strategy then a content manager who’s overseeing how it’s all getting executed daily then you need specific photographers, videographers (some on dslrs and some on iphones), and editors focused diff pillars
Because speed is everything here - something happens and there needs to be an asset telling that story within minutes
#brandmarketing #growthmarketing #contentmarketingstrategy
Wimbledon social media strategy breakdownfrom @house.of.ag
[01]
Overview
The creator analyzes Wimbledon's social media success, breaking down their strategy of creating 800+ pieces of content in two weeks. He details their four content buckets (athletes, celebrities, spectators, partners), explains how they segment the day to capture specific moments, and outlines the team structure required to execute this high-volume, high-speed operation.
How Wimbledon Added 1 Million Followers in 2 Weeks
Verbal hook · 40%
Is how Wimbledon added nearly 1,000,000 followers in the last two weeks, and it starts with sheer volume where they created over 800 pieces of content in fourteen days, but there's a four part strategy to the science.
Visual hook · 5%
High-energy footage of a tennis match with a crowd cheering, overlaid with a prominent headline hook.
[06]
Hook template
Steal this for your own video
How [brand or entity] got [impressive metric] in [short timeframe]
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[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Result Anchor: Immediately stating the massive metric achieved (1M followers) within a specific timeframe to establish authority and interest.
Payoff
The Speed Imperative: Concluding with the underlying philosophy (speed/real-time storytelling) that makes the entire machine work.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Reverse-Engineered Blueprint
Deconstructing a massive external success into a replicable, multi-tiered operational strategy by breaking it down from high-level stats to granular execution.
1
The Volume Thesis
Revealing the sheer output numbers (800+ pieces) to set the scale, then pivoting to the 'science' behind the chaos.
2
The Categorization Matrix
Breaking the subject down into high-level 'buckets' (Athletes, Celebs, etc.) to show organization.
3
The Resource Segmentation
Explaining how specific resources (photographers/editors) are assigned to specific buckets rather than general coverage.
4
The Chronological Dissection
Taking one specific bucket (The Athlete) and breaking it down by time segments (pre-match, during, post) to find content opportunities.
5
The Concept Extraction
Translating those time segments into specific content themes (e.g., 'best rally', 'getting dressed') to show concrete examples.
6
The Replication Proof
Briefly applying the same logic to a second bucket (Spectators) to prove the framework is universal.
7
The Operational Hierarchy
Defining the exact team roles (Director, Manager, Shooters) required to execute the strategy.
Themes
Growth hacking
Content volume
Strategic planning
Team structure
Techniques
Case study analysis
Visual evidence
Step-by-step explanation
Trends
Sports marketing analysis
Creator economy insights
Post caption
How Wimbledon added 1M followers in 2 weeks:
This is how Wimbledon added nearly 1 million followers in the last two weeks and it stars with sheer volume where they created 700+ pieces of content in 14 days but there’s a science to the strategy…
So, let’s start with the content buckets: there’s four…
The athletes, celebrities, spectators, and partners and each bucket has multiple content pillars both photo and video…
Then they segment those content pillars and havespecific photographers, videographers, and editors focused on specific pillars during the 2-week stretch
So, let’s take the athletes - you first breakdown the athletes day into different segments…
You have all the time before the match, pre match, during the match, and post match then you look at the specific moments there from warming up, to getting coached, phenomenal ralls, great points, press conferences
Then you create the content pillars for each one these moments aka the concepts and themes and you really want to develop concepts that embody Wimbledon as a whole
So, this is how you get concepts like the best rally of the day, or best points, celebrations
Then you do the same for the different buckets so for spectators that’s how they come up with the series overheard at wimbledon, trivia and interview series
But what kind of team executes this…
You need a director of content here who lays out the strategy then a content manager who’s overseeing how it’s all getting executed daily then you need specific photographers, videographers (some on dslrs and some on iphones), and editors focused diff pillars
Because speed is everything here - something happens and there needs to be an asset telling that story within minutes
#brandmarketing #growthmarketing #contentmarketingstrategy
Text overlays
contextual · beginning
Jannik Sinner is a Wimbledon champion 🏆
title · beginning
How Wimbledon Added 1 Million Followers in 2 Weeks
informational · beginning
800 pieces of content
informational · beginning
Four part strategy
informational · middle
The athletes
informational · middle
The celebrities
informational · middle
The spectators
informational · middle
And their partners
informational · middle
phenomenal rallies
informational · middle
The best points
Transcript
Is how Wimbledon added nearly 1,000,000 followers in the last two weeks, and it starts with sheer volume where they created over 800 pieces of content in fourteen days, but there's a four part strategy to the science. So let's start with the content buckets, and there's four. So it's the athletes, the celebrities, the spectators, and their partners. And each content bucket has multiple content pillars, both photo and video. Then they segment those content buckets, and they have specific photographers, videographers, and editors working on specific content pillars during that two week stretch. So let's take the athlete content pillar. So worst, you break down the athlete's day into different segments. You have all the downtime before match, then there's pre match, during the match, post match. Then you look at the specific moments there. The athlete getting dressed, warming up, getting coached. Then there's phenomenal rallies, the best points, all the way to the press conference. And then you repeat this for the different content buckets. So let's take the spectators, and this is how you come up with the series overheard at Wimbledon or the trivia and the street series that they're also doing. But what kind of team executes this? You need a director of content here who is laying out the overall strategy. Right? The entire blueprint and playbook. Then a content manager who is really looking at the operations and overseeing how everything is getting executed on the daily. Then you need specific photographers, videographers, and editors focused on different content pillars. Some are gonna be shooting on DSLR, and some may be shooting on iPhones because speed is everything here. Something happens, and there needs to be an asset telling that story within minutes.
