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3 brand social trends for 2025:
1. Emphasis on world building - You’ll see more brands emphasizing the narrative, perception, world they’re trying to build then create campaigns and have content pillars etc to fuel it.
2. Content will become a brands connective tissue - everything will start at the organic level then expand out. And social will become the most important team within a brand. Think about testing organic at scale then pushing data to every other team.
3. Quarters = seasons - more brands will approach quarters as seasons and launch seasonal social shows/series with different characters. Plus, in general you’ll see a lot more brand characters get introduced into the content.
Follow for part 2 tomm.
#brandmarketing #contentmarketingtips #contentmarketingstrategy
Transcript
Are my three rank social predictions for 2025. So the first is the emphasis on worldbuilding and how brands show up across all digital touchpoints, partnerships, their content direction, and in real life events because this turns a brand into a lifestyle. And the brands executing worldbuilding at the highest level are the brands that influence your world. So study brands like Jacquemus, Samael Lyon Dior, and Nude Project. But this bleeds into the second trend, which is content becoming the brand's connective tissue. This means everything starting at the social level and then expanding out. Think about testing things on the organic side and then finding what works and scaling it into winning ads, email, SMS, and even landing pages. But the third trend is character development because you're gonna see a lot more brands treating quarters like seasons, and they'll introduce different characters through those seasons. So think influencers, athletes, employees, and customers. And brands doing a great job of this are Low House, Sway, and Broken Coffee Shop. And the best brand will combine all three elements, build your customer's dream world, make content the center of it, then introduce characters that they feel attached to, follow for part two.
