The library
Show and Tellconcept
Show and Tell videos center on a creator holding or referencing a physical object while speaking directly to camera, making it one of the most versatile formats for product-focused content on TikTok and Instagram.
Video concepts/Show and Tell
[01] Top videos
Show and Tell videos
tiktok66.6M11.7%1759.1×Lip gloss try-on and reactionMELINDA MELROSE · Prop Yap66.6M11.7%tiktok3.5M0.1%1376.1×Makeup tutorial using one brandKylei Halbakken · Prop Yap3.5M0.1%instagram3.4M5.7%1293×Creator demonstrates multi-function phone gadget.Michelle Tran | Brow Artist, Beauty & Lifestyle Creator · Speaker address3.4M5.7%
instagram2.8M2.3%2808.8×Ski harness product feature demonstrationTrail Utility ⚡️ · Prop Yap2.8M2.3%
tiktok1.4M3.7%83.4×Product review after five yearsAnna Pothier · Prop Yap1.4M3.7%
instagram173.2K2.4%48.2×Showcasing custom workshop drawer buildJordan Barry · Prop Yap173.2K2.4%
instagram1.3M3.1%332.1×Explaining product design improvementsDaphne’s Headcovers · Speaker address1.3M3.1%
instagram644.4K0.3%106.5×Creator unboxes and reviews apparel.Gameday Grails | Vintage Sportswear & Culture · Speaker address644.4K0.3%
instagram2.8M6.7%96.1×In-field invasive species explainerJordon King · Speaker address2.8M6.7%
tiktok553K0%1455.3×Direct to camera product announcementThe Outgoing Co. · Prop Yap553K0%
tiktok2.2M9.4%2456.5×Brand expert explains product originKathryn Turner · Speaker address2.2M9.4%
tiktok454.9K4.8%179.7×First impression makeup product reviewKendall Alfred · Speaker address454.9K4.8%