@kylei.ann
TikTok · Prop Yap
@kylei.ann I have this powder in a mini plastic container in my purse rn, that’s how serious I am about it! Shop @Kosas the @Sephora sale Oct 30th- Nov 9th #ad
Trending short videosMakeup tutorial using one brand
The edit1 shot · 1 text
Shots Text1:19
Performance
- Views
- 3.5M
- Likes
- 4.6K
- Comments
- 20
- Engagement
- 0.1%
- Outlier
- 1376.1×
- Length · 30 Oct 2026
- 1:19
Video #48347 · Prop Yap
Makeup tutorial using one brandfrom @kylei.ann
[01]
Overview
The creator performs a full-face makeup tutorial using exclusively Kosas products to promote an upcoming Sephora sale. She sequentially introduces, demonstrates, and applies several items including a brightener, concealer, multi-stick for cheeks and lips, mascara, setting powder, and setting mist, explaining the benefits and her personal experience with each product before concluding with a call-to-action.
[02]
Simple outline
- 1Tease a 'holy grail' item
- 2Demonstrate a step-by-step process
- 3Reveal the 'holy grail' payoff
- 4Deliver a time-sensitive call-to-action
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 60%
Full face of Kosas
Verbal hook · 35%
This is my all time favorite powder.
Visual hook · 5%
The creator holds a light blue makeup product up to the camera with both hands, using expressive gestures. Her bright red nails create a strong color contrast against the product and her neutral sweater.
[06]
Hook template
Steal this for your own video
Full of
- — Full face of [only drugstore products under $10]
- — Full home gym setup of [only secondhand finds]
- — Full week of dinners from [one grocery store trip]
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Make a bold claim about a single 'all-time favorite' item that delivers a highly desirable outcome ('airbrushed'), and frame the entire demonstration around a timely opportunity (a sale) to create immediate viewer investment and urgency.
Payoff
Fulfill the promise from the hook by re-introducing the 'hero' item. Reiterate its 'magical' status, demonstrate its transformative effect, and then use a final 'sealing' item to complete the process. Present the finished result as proof of the initial claim and conclude with a direct, time-bound call to action.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Hero's Payoff
The video hooks the viewer by teasing a single 'hero' product with a powerful claim, then systematically builds a case through a series of related items before finally revealing the hero product as the climax, proving the initial claim and driving urgency with a time-sensitive event.
- 1
The Foundation Layer
Introduce and demonstrate the first item in the sequence, explaining its primary function and a unique secondary benefit to establish the high-value nature of the product line.
- 2
The Reinforcement Step
Introduce and demonstrate the second item, highlighting a key quality (e.g., texture, finish) that aligns with the overall desired outcome and showing its immediate visual impact.
- 3
The Versatility Showcase
Introduce and demonstrate a multi-purpose item, showing its application in different ways to highlight efficiency, value, and ease of use.
- 4
The 'Plus-One' Benefit
Introduce and demonstrate an item by highlighting a secondary, non-obvious benefit (e.g., skincare ingredients in makeup) to add a layer of unexpected value and justify its inclusion.
Themes
Techniques
Trends
Post caption
I have this powder in a mini plastic container in my purse rn, that’s how serious I am about it! Shop @Kosas the @Sephora sale Oct 30th- Nov 9th #ad
Text overlays
title · beginning
Full face of Kosas
Transcript
This is my all time favorite powder. The reason my makeup ever looks airbrushed. And in honor of the Sephora sale, I thought I would show you a full face of Kosas products while you have the opportunity to get them up to 20% off. Starting with Revealer extra bright. This is in shade illusion. It corrects dark circles best also doubles as a brightening and de puffing serum. But I actually really like this because I feel like it neutralizes my freckles before I put concealer on. And Revealer concealer, which is such a classic for me. This is in shade 1.5 c. It's very creamy and blendable. It has such a skin like coverage to me. Like, look at that. This is the impressionist multi stick. It's in shade intuition. I feel like it just melts right into my skin. It also feels pretty moisturizing. And then I also have this on my lips right now. I feel like it's a perfect redhead shade. Soulgazer This is in shade Allure. I'm a brown mascara girl, so I was very excited when they came out with this. But I love this because it also has a peptide serum in it, so it's incredible for your lashes. And then this is where all the magic happens. This is the cloud set powder in shade ultra sheer light. It is the only powder I've ever used on my face that makes me feel like I look airbrushed without feeling dried out. I feel like it has the perfect name because it really does give such a cloud like finish. It's just so soft. Finishing with the cloud set mist. It's very airy and refreshing. It also doubles as skincare which is really nice. And that is the full finished look. You guys can shop Kosas at Sephora October 30 through November 9 during the sale.