Viral Hooks
Trending short videosLip gloss try-on and reaction
M

@melinda_melrose

TikTok · Prop Yap

@melinda_melrose I tried @Fenty Beauty Gloss Bombs and it literally left me speechless 😶

View original on TikTok

The edit1 shot · 1 text
Shots Text1:20

Performance

Views
66.6M
Likes
7.7M
Comments
37.5K
Engagement
11.7%
Outlier
1759.1×
Length · 2 Oct 2025
1:20

Video #33436 · Prop Yap

Lip gloss try-on and reactionfrom @melinda_melrose

[01]

Overview

The creator directly addresses Rihanna and proceeds to try on a series of Fenty Beauty lip products. She starts by applying a lip liner, then tests five different shades of lip gloss, giving an increasingly exaggerated and positive reaction to each one, culminating in being left speechless by the final shade.

[02]

Simple outline

  1. 1Direct Call-Out Hook
  2. 2Establish Foundation
  3. 3Sequential Item Trial
  4. 4Escalating Emotional Verdict

[03]

Related videos

[04]

Classification

Format
Concepts
Show and TellReviewProduct Demo
Elements
Jump CutTitle Text HookIntimate Close-Up

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 40%

Rihanna Let's Talk !! 🤬

Verbal hook · 40%

Oh my god. Rihanna.

Visual hook · 20%

An extreme close-up of the creator applying a vibrant, shimmery purple lip gloss, immediately showcasing the product in action.

[06]

Hook template

Steal this for your own video

[Famous person or brand name], Let's Talk !! [angry or shocked emoji]

  • — Rihanna, Let's Talk !! 🤬
  • — Trader Joe's, Let's Talk !! 😤
  • — Taylor Swift, Let's Talk !! 😳

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct, playful, and confrontational address to the brand or creator of the items being reviewed, creating immediate intrigue and a personal stake.

Payoff

The viewer experiences a satisfying crescendo of positive emotion and is left with the impression that the entire product line is exceptional, with a clear 'winner' at the end.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Escalating Overload

Systematically evaluating a series of items by delivering progressively more intense and exaggerated positive reactions, culminating in a final, overwhelming verdict that leaves the creator speechless or physically defeated by the product's excellence.

  1. 1

    The Foundation Layer

    The creator applies a preparatory or base product, setting the stage for the main items and demonstrating a methodical approach.

  2. 2

    The First Impact

    The first item is tested, eliciting a strong positive reaction that establishes a high-quality baseline and sets viewer expectations for the rest of the sequence.

  3. 3

    The Escalating Amazement

    Subsequent items are tested, each provoking a reaction that is noticeably more intense than the last, building a clear narrative of increasing quality and excitement.

  4. 4

    The Specific Attribute Verdict

    The reaction evolves from general praise to highlighting a specific desirable quality (e.g., 'sexy,' 'nasty'), adding depth and a new dimension to the evaluation.

  5. 5

    The Climactic Overload

    The final item is tested, resulting in an overwhelming, almost speechless reaction that signifies the absolute peak of quality, often expressed with hyperbole and disbelief.

  6. 6

    The Physical Surrender

    The creator concludes with a non-verbal, physical gesture of being defeated or overwhelmed by the item's excellence, providing a comedic and definitive final punctuation.

Themes

  • Product enthusiasm
  • Brand loyalty
  • Beauty trends

Techniques

  • Close-up shots
  • Exaggerated performance
  • Direct address

Trends

  • Product review
  • Try-on haul

Post caption

I tried @Fenty Beauty Gloss Bombs and it literally left me speechless 😶

Text overlays

  • title · beginning

    Rihanna Let's Talk !! 🤬

Transcript

Oh my good. Rihanna. Rihanna, come to the front. Lip liner, and this is called Traced Out. This is her classic fussy. I think we all know what fussy looks like. Oh, my god. Rihanna. Ma'am, please. This one is called Tier. Sis. Oh. And this one is hot chocolate. Let's see what hot choc oh. Oh. Oh. Please. Ma'am, why? This is sexy. This makes you just wanna go This one is called hot cherry. Oh, that combo is nasty. Oh my god. That combo. I'm sorry. This eats down. This one is called grape splash. Okay. The holy sh Rihanna, leave us alone. Ma'am, you can see the goddamn Milky Way in these goddamn things. Damn.

Lip gloss try-on and reaction | Viral Hooks