Explaining the ornate design trendfrom @deathtostock

Transcript

Why is everything getting so ornate? You see it in branding with the growing popularity of logo crests and black better, you see it in design with lace and hand embossed materials, but it goes even further in fashion with highly embellished accessories and in interiors with hand carved furniture and painted wall motifs. Ornamentation has long been part of design traditions around the worse, but the gothic references we keep seeing tier this to the wider, new medieval moment we explored here and here. Back then, ornamentation helped readers navigate a manuscript, identify people through heraldic symbols, and signal positioning through highly decorated clothing and armor. It also helped communicate nuance. Embellished margins, for example, became spaces for cultural negotiation, leaving room for humor, ambiguity, fantasy. It was a time when function and decoration went hand in hand, which is very different from the modernist push to strip away purely decorative details. But in twenty three six, in a digital media environment optimized for quick consumption, ornamentation is tier, reminding us to take the time to carve meaning into the surfaces around us. In that way, we're gravitating back to objects and activities that have tradition, from decoupage to rank to handwritten letters. We were inspired by these two and put together a collection of licensable visuals from our platform you can use in your next creative project. It's linked to this video. In it, you'll see that we explored this subject beyond the European references. What kinds of ornamentation did you grow up with? Let us know.