@chiosse
Instagram · Talking Head Edit
@chiosse WHY SHIT NOT WORKING: EPISODE 1
@chiosse
Instagram · Talking Head Edit
@chiosse WHY SHIT NOT WORKING: EPISODE 1
Performance
Video #10999 · Talking Head Edit
[01]
A NYC Council Member launches a new educational series by comparing NYC's transit system to global cities to highlight its inefficiencies. He breaks down five specific reasons for exorbitant construction costs, such as overbuilt stations and consultant fees, and advocates for cost reform to enable system expansion.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
How is New York City worse than...
Verbal hook · 40%
Is New York City worse than? Istanbul, Berlin, Madrid, Barcelona, London, Paris, Seoul, Amsterdam, Tokyo?
Visual hook · 5%
Speaker walking on a city street with rapid-fire text overlays of different international cities appearing around him.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Comparative Deficit: Rapidly listing superior global competitors to create an immediate sense of local inferiority and urgency.
Payoff
The Reframed Trade-off: Arguing that a currently unpopular cost (congestion pricing) would be acceptable and valuable if the underlying system was fixed.
[08]
The structural pattern this video runs on
Framework
The System Auditor
Leveraging comparative data to expose inefficiency and build a logical case for systemic reform
The Stagnation Thesis
Stating the blunt, negative truth about the current state (inability to build) to validate the viewer's frustration.
The Data Anchor
Validating the thesis with specific, shocking financial statistics that highlight the absurdity of the status quo.
The Authority Pivot
Establishing the host's credentials and the recurring series format to transition from complaint to expert analysis.
The Diagnosis Gauntlet
Rapidly listing the specific mechanical causes of the failure, using dynamic visual blocking and movement to maintain pacing.
The Exponential Upside
Visualizing the massive scale of potential benefits (10x output) if the identified inefficiencies were resolved.
WHY SHIT NOT WORKING: EPISODE 1
title · beginning
How is New York City worse than...
contextual · beginning
ISTANBUL
contextual · beginning
MADRID
contextual · beginning
LONDON
contextual · beginning
PARIS
contextual · beginning
SEOUL
contextual · beginning
AMSTERDAM
contextual · beginning
TOKYO
title · beginning
We can't build subways.
contextual · beginning
NYC HISTORY
informational · beginning
TRANSIT COSTS PROJECT
branding · beginning
I'm New York City Councilmember, Chi Ossé
title · beginning
WHY S%IT NOT WORKING
informational · middle
1.) Bigger stations
informational · middle
2.) Wasted money
informational · middle
3.) Input costs
informational · middle
4.) Too many payouts
informational · middle
5.) System designed to delay
contextual · middle
*Alon Levy, Pedestrian Observations
contextual · middle
*and Albany
branding · end
Host Chi Ossé
Is New York City worse than? Istanbul, Berlin, Madrid, Barcelona, London, Paris, Seoul, Amsterdam, Tokyo? We can't build subways. Our subway system was built over a hundred years ago, back when America could build things. And thank Good it happened then because it could never happen tier. That's because it worst so damn much to build transit in New York City. So we basically never do it. I'm New York City Council Better Chiyo Sei, and this is my new series, Why Shit Not Worse? Where I'll break down my so much shit in the city doesn't work, how to fix it, and why we need to. In the past fifty years, we've built just four stations and barely renovated. They're in Hudson Yards in the Upper East Side. It worst over $1,000,000,000 for a station. And tunnels cost nearly $2,000,000,000 per mile to dig. European cities pay a tenth as much. Everyone has us beat. So what's with the sky high cost? Why shit not working? Our new stations are bigger than they need to best, which doubles the cost. Wasted money, like when we spent twice as much on consultants as we actually spent on building the 2nd Avenue Tunnel. Input costs far exceed other countries. Too many different groups cutting in to get a slice of the funding. Our system system is designed to delay, delay, delay, which drives up costs. A worst of that starts here where I work at tier hall. We'll deep dive into each reason and their history in future videos and end this one on why it's important. If we build for a tenth tier cost, we rank build 10 times as much, expand best into transit better, and grow support for transit spending. New Yorkers wouldn't mind congestion pricing giving $15,000,000,000 to the MTA if it meant a 100 new miles of lines and stations instead of just overdue elevator repairs. I called by accident. Politicians love to brag about how many dollars we best, But you should be asking, how many stations are being best? And ultimately, why should it not work?