@marcusmilione
Instagram · Vlog
@marcusmilione East river track porta johns courtesy of @mintednewyork
Trending short videosBrand solves a niche community problem
The edit1 shot · 4 text
Shots Text
Performance
- Views
- 614K
- Likes
- 15.5K
- Comments
- 159
- Engagement
- 2.5%
- Outlier
- 7.3×
Video #13405 · Vlog
Brand solves a niche community problemfrom @marcusmilione
[01]
Overview
The creator identifies a niche problem for runners at New York's East River track: the public bathrooms are closed due to construction. He explains that his brand, Minted New York, contacted NYC Parks to solve the issue. He then reveals the solution by showing the portable toilets his brand donated and had installed for public use.
[02]
Simple outline
- 1State niche, relatable problem
- 2Reveal proactive action taken
- 3Show successful visual outcome
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
this is incredibly niche but... on the East River track
Verbal hook · 40%
This is incredibly niche, but...
Visual hook · 5%
A close-up, selfie-style shot of the creator in motion, wearing distinctive mirrored sunglasses and a beanie, which creates a dynamic and personal opening.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Acknowledge the niche nature of a problem to create an 'in-group' feeling and generate curiosity from a specific audience.
Payoff
A purely visual reveal of the implemented solution, confirming the success of the action without further narration. This provides a satisfying and definitive conclusion.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Community Hero Arc
Identify a specific, niche problem within a community, document the process of solving it, and reveal the positive outcome, positioning a person or brand as the helpful agent of change.
- 1
The Problem Statement
Visually identify a tangible, localized problem and explain its root cause to establish credibility and context.
- 2
The Universal Bridge
Connect the niche problem to a universal human need or frustration, broadening the story's relatability and emotional impact.
- 3
The Proactive Step
Narrate the specific action taken to address the problem, introducing the protagonist's agency and creating a moment of suspense.
- 4
The Proposed Solution
State the clear, tangible solution that was offered, framing the protagonist or their organization as the problem-solver.
Themes
Techniques
Post caption
East river track porta johns courtesy of @mintednewyork
Text overlays
contextual · beginning
this is incredibly niche but... on the East River track
informational · beginning
that bathroom and that bathroom are closed because of construction
informational · middle
when you're working out or running on the track sometimes you gotta go to the bathroom
informational · middle
as in Minted New York donating Porta John's
Transcript
This is incredibly niche, but on the Best River Rank, that bathroom and that bathroom are closed because of construction behind it. There's a oil pipe that heats those, and they close down the pipe. Better when you're working out or running on the track, sometimes you gotta go to the bathroom. So I emailed New York City parks saying, hey. Bathroom shut down. How do you feel about us as in minted New York donating porta johns?