Viral Hooks
Trending short videosProving doubters through creative design
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Views
739.7K
Likes
29.5K
Comments
449
Engagement
4%
Outlier
1.4×

Video #11870 · 10 Shot

Proving doubters through creative designfrom @kweinbydesign

[01]

Overview

The creator shares how she was told she didn't have potential in a creative role, then shows how she proved them wrong by designing merch for sports teams and signing contracts with NHL teams.

[02]

Simple outline

  1. 1State initial rejection
  2. 2Show dedicated effort
  3. 3Achieve unexpected success
  4. 4Offer motivational message

[03]

Related videos

[04]

Classification

Format
Elements
Text OverlayMontage Editing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 70%

“we just don’t see your potential in a creative role”

Verbal hook · 15%

And I always find you.

Visual hook · 15%

The creator is sitting in a chair and throws her hands up in the air.

[06]

Hook template

Steal this for your own video

“We just don’t see your potential in a [desired role]” — so I [proof of success].

  • — “We just don’t see your potential in a creative role” — so I signed contracts with NHL teams.
  • — “We just don’t see your potential as a chef” — so I opened a fully booked restaurant.
  • — “We just don’t see your potential in real estate” — so I became the top agent in my market.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Presents a common rejection scenario to create immediate relatability.

Payoff

Delivers a motivational message to inspire viewers to pursue their goals despite setbacks.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Underdog Triumph

Overcoming rejection through dedicated effort and achieving unexpected success.

  1. 1

    The Rejection Setup

    Establishes the initial obstacle and sets up the underdog narrative.

  2. 2

    The Defiant Response

    Expresses determination to overcome the rejection.

  3. 3

    The Grinding Montage

    Visually demonstrates the hard work and dedication invested.

  4. 4

    The Validation Reveal

    Shows positive feedback and recognition for the effort.

  5. 5

    The Success Confirmation

    Announces the achievement of a significant goal.

Themes

  • proving people wrong
  • creative success
  • sports design

Techniques

  • text overlays
  • montage editing

Trends

  • motivational content
  • sports design

Post caption

Still cant believe it 🥹❤️🏒

Text overlays

  • title · beginning

    “we just don’t see your potential in a creative role”

  • title · beginning

    so I proved them wrong

  • title · middle

    designed merch for sports teams….

  • title · middle

    Hoping I’d get noticed….

  • title · middle

    grinding for hours

  • title · middle

    hoping it would pay off….

  • title · middle

    (so many mental breakdowns 🥲)

  • title · middle

    AND IT WORKED

  • title · end

    just signed a contract with my SECOND NHL TEAM!!!

  • title · end

    BE DIFFERENT

  • title · end

    SHOOT YOUR SHOT

  • title · end

    YOU GOT THIS

  • title · end

    love, kwein ❤️

Transcript

And I always find you.

Proving doubters through creative design | Viral Hooks