@kweinbydesign
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@kweinbydesign I ❤️ Buffalo 🦬 . . . #buffalo #buffalobills #bills #billsmafia
Trending short videosDesigning NFL merch to get hired
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Video #14375 · Vlog
Designing NFL merch to get hiredfrom @kweinbydesign
[01]
Overview
The creator explains her mission to design merch for every NFL team until one hires her. Responding to fan requests, she focuses on the Buffalo Bills, researching their history to incorporate the classic Zubaz pattern into subtle design elements. She then showcases her creative process by drawing and mocking up several unique designs, including a 'Buffalo' wordmark in the shape of New York, a 'Bills Mafia' table-breaking graphic, and a Josh Allen-inspired illustration, before revealing a montage of the final product concepts and asking viewers which team she should design for next.
[02]
Simple outline
- 1State mission against common problem
- 2Showcase unique creative process
- 3Reveal elevated final products
- 4Rally community to help mission
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
DESIGNING MERCH FOR EVERY NFL
Verbal hook · 40%
I'm designing merch for every NFL team until one of them hires me because it's gotta get better than just logos slapped on tier shirts and hoodies.
Visual hook · 5%
A close-up, direct-to-camera shot of the creator speaking into a small microphone, establishing a personal and conversational tone.
[06]
Hook template
Steal this for your own video
I'm for every until one of them .
- — I'm designing logos for every coffee shop in my city until one of them hires me.
- — I'm writing free marketing copy for every female-owned small business until one of them brings me on full time.
- — I'm pitching custom meal plans to every CrossFit gym in my state until one of them partners with me.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Relatable Problem & Audacious Goal: Frame a personal quest as the solution to a widely-felt frustration within a specific community. This establishes high stakes and a clear narrative goal (e.g., 'until I get hired').
Payoff
The Final Collection Reveal: Present a polished, rapid-fire montage of the finished products, delivering the visual satisfaction promised by the preceding process-oriented beats.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Mission-Driven Creator
To establish expertise and build a loyal community by undertaking a public, serialized mission to solve a common problem within a niche, culminating in a call for the community to help achieve the mission's ultimate goal.
- 1
The Audience Mandate
Justify the current subject by showing it was demanded by the audience (e.g., 'went crazy in my comment section'), creating an immediate feedback loop and a sense of co-creation.
- 2
The Deconstruction & Reimagination
Detail the creative process by researching an iconic element, identifying its common usage, and then applying a unique, elevated twist. This establishes the creator's specific value and expertise.
- 3
The Layered Inspiration Showcase
Rapidly demonstrate multiple other creative concepts, each tied to a different aspect of the subject's identity (e.g., geography, fan culture, a key figure) to prove depth of thought and creative range.
Themes
Techniques
Trends
Post caption
I ❤️ Buffalo 🦬 . . . #buffalo #buffalobills #bills #billsmafia
Text overlays
title · beginning
DESIGNING MERCH FOR EVERY NFL
title · beginning
UNTIL I GET HIRED 😤
call-to-action · end
Buffalo Hoodie is live on in my site!! Link in bio ❤️
Transcript
I'm designing merch for every NFL team until one of them hires me because it's gotta get better than just logos slapped on tier shirts and hoodies. Bills mafia went crazy in my comment section, so let's make some designs for the Bills. With such an iconic team I wanted to dig into their history and traditions and that's when I discovered the classic Zubaz better. While most pieces use it all over I worst to create something more subtle no I drew my own version of the pattern and used it as rank accent on buttons and better better for everyday wear. Then I wanted to create a design that really celebrated Buffalo itself by drawing out the letters in the shape of New York, and of course I had to include a Bills Mafia table breaking design to highlight the Bills fandom. And to top it off, I created a Josh Allen inspired design and this ended up being my favorite piece out of everything I created. I went a little overboard with all these designs, but I'm so happy with how they turned out. Here are the final designs. I'm not sure if the Bills will ever see this, but if there's a fan base they can help make this happen, I know it's the Bills mafia. Every follow and interaction with this video helps get my work in front of the right people. So thank you to everyone who is supporting my journey, and, of course, let me know what team you wanna see next.