Viral Hooks
Trending short videosDesigning NFL merch, getting hired
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@kweinbydesign

Instagram 路 Vlog

@kweinbydesign 3/32 馃馃挌 . . . So exciting to see the momentum build with this series! I put extra love and effort into these designs hence why it鈥檚 taking a bit longer for me to finish them, but I promise it will be worth the wait!!! 馃 #eagles

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Performance

Views
509.5K
Likes
26.2K
Comments
881
Engagement
5.3%
Outlier
1.2脳

Video #11858 路 Vlog

Designing NFL merch, getting hiredfrom @kweinbydesign

[01]

Overview

The creator designs merch for the Philadelphia Eagles, showing the design process from initial sketches to final apparel designs. She emphasizes creating diverse apparel for game day and everyday fashion, using vintage logos and team colors. She encourages viewers to follow for the reveal of the finished designs and to suggest the next team.

[02]

Simple outline

  1. 1State design goal
  2. 2Show design process
  3. 3Tease final reveal

[03]

Related videos

[04]

Classification

Format
Concepts
Behind The ScenesQ&A Response
Elements
Text OverlayFollow / Subscribe CTA

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook 路 55%

DESIGNING MERCH FOR EVERY NFL TEAM UNTILL I GET HIRED

Verbal hook 路 45%

I'm designing merch for every NFL team until one of them hires me.

Visual hook

Close-up of the creator speaking directly to the camera with a microphone.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

States the goal of designing merch for every NFL team until hired.

Payoff

Teases the final reveal and encourages viewers to follow for updates.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Design Process Teaser

A designer creates merchandise for NFL teams and teases the process for the Philadelphia Eagles.

  1. 1

    Fan Request Acknowledgment

    Acknowledges fan requests for a specific team's merchandise.

  2. 2

    Sketch Iteration Showcase

    Shows the initial sketches and design iterations.

  3. 3

    Design Process Montage

    Montage of the design process, including digital drawing and apparel mockups.

  4. 4

    Design Rationale

    Explains the design choices and inspiration.

  5. 5

    Color Palette Explanation

    Highlights the use of specific team colors.

Themes

  • sports
  • design
  • fashion

Techniques

  • digital design
  • sketching
  • apparel design

Trends

  • NFL merch
  • sports fashion

Post caption

3/32 馃馃挌 . . . So exciting to see the momentum build with this series! I put extra love and effort into these designs hence why it鈥檚 taking a bit longer for me to finish them, but I promise it will be worth the wait!!! 馃 #eagles

Text overlays

  • title 路 beginning

    DESIGNING

  • title 路 beginning

    DESIGNING MERCH FOR EVERY

  • title 路 beginning

    TEAM

  • title 路 beginning

    UNTILL I GET HIRED

  • contextual 路 middle

    DON'T

  • contextual 路 middle

    ALL

  • contextual 路 middle

    SKETCHES

  • contextual 路 middle

    ITERATIONS

  • contextual 路 middle

    INTO

  • contextual 路 middle

    DESIGNS

  • contextual 路 middle

    UP

  • contextual 路 middle

    CRAZY

  • contextual 路 middle

    DESIGNS

  • contextual 路 middle

    KNOW

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    THE

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    UP

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    EFFORT

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    FANS

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    THERE

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    OF

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    DESIGNS

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    WITH

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    ABSTRACT

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    REALLY

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    DIVERSE

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    APPAREL

  • contextual 路 middle

    HOODIES

  • contextual 路 middle

    EVERYDAY

  • contextual 路 middle

    POLOS

  • contextual 路 middle

    CREATING

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    GAME

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    ALSO

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    FASHION

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    DAY

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    LIFE

  • contextual 路 middle

    AROUND

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    LOGO

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    WELL

  • contextual 路 middle

    MIDNIGHT

  • contextual 路 middle

    COLORS

  • contextual 路 middle

    UP

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    MY

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    MADE

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    STILL

  • contextual 路 middle

    FINISHING

  • contextual 路 middle

    DESIGNS

  • call-to-action 路 end

    FOLLOW FOR THE REVEAL

  • call-to-action 路 end

    FOLLOW

  • call-to-action 路 end

    MISS

  • call-to-action 路 end

    REVEAL

  • call-to-action 路 end

    ALWAYS

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    WHAT

  • call-to-action 路 end

    SEE

Transcript

I'm designing merch for every NFL team until one of them hires me. You guys showed up in the comment section. Today, I'm making designs for the Eagles. Something I don't always show is all of the scrap sketches and iterations that go into my final designs. I ended up going crazy with these designs because I know how popular the Eagles are and I had to show up with my best effort for all of the fans out there. I did a mix of more simple designs along with crazy and abstract ideas. I really wanted to create a diverse array of apparel, from hoodies to more everyday jackets and polos, creating pieces that would work not only for game day better also as a fashion statement in your day to day life. I love playing around with the vintage logo, as well as the Kelly in midnight green colors, and ended up creating some of my favorite designs I think I've ever made. I'm still working on finishing these designs no hit follow so you don't miss the reveal and as always better me know what team you want to see next.

Designing NFL merch, getting hired | Viral Hooks