@flock_mfg
Instagram · Speaker address
@flock_mfg I never would have guessed I’d get shut down by Crocs for marketing their shoes and getting people to buy crocs. But that turned into me developing a 52mm gauge for cars so it ended up working out. I’m excited for the preorder next week! Open to international shipping now!
Performance
Video #12729 · Speaker address
[01]
The creator explains how his first business, making Croc charms, was shut down by Crocs with a cease and desist. He then pivots his story to a new problem he faced: the lack of modern, affordable oil pressure gauges for his new car. He details his journey of prototyping and creating a new product, the "Flock Gauge," showcases its customizable features and unique capabilities (like connecting to a Game Boy), and concludes with a call-to-action for viewers to comment to join the pre-order waitlist.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Crocs shut down my business so I built this instead
Verbal hook · 40%
Crocs shut down my business after they sent me a cease and desist.
Visual hook · 5%
The video is shot with a fisheye lens, creating an immediate and unusual wide-angle, distorted perspective that captures attention.
[07]
The promise the opener makes, and how the video pays it back
Hook
Immediately state a conflict where a large, recognizable entity caused a personal or professional setback, creating an instant underdog narrative and a curiosity gap about the resulting creation.
Payoff
A direct and simple call to action that allows the now-empathetic audience to easily engage with and support the new venture.
[08]
The structural pattern this video runs on
Framework
The Phoenix Pivot
Leveraging a story of setback and injustice from a powerful entity to build empathy and generate interest in an innovative solution created as a direct result.
The Goliath Attack
Open by identifying a powerful antagonist and the negative action they took against the creator, establishing an immediate underdog story.
The Failed Diplomacy
Recount reasonable but failed attempts to resolve the issue, solidifying the creator's position as the sympathetic party and the antagonist as unreasonable.
The Sympathetic Backstory
Briefly explain the original venture, framing it as harmless or even beneficial to the antagonist to highlight the perceived injustice of their actions.
The Catalyst Problem
Introduce a new, personal problem that emerged in the aftermath of the initial conflict, serving as a natural pivot point for the narrative.
The Phoenix Product Reveal
Unveil the new product developed to solve the new problem, positioning it as a positive outcome born from the initial negative event.
The Innovation Showcase
Rapidly demonstrate the key features and unique selling points of the new creation, culminating in a surprising or unexpected capability that sets it apart.
I never would have guessed I’d get shut down by Crocs for marketing their shoes and getting people to buy crocs. But that turned into me developing a 52mm gauge for cars so it ended up working out. I’m excited for the preorder next week! Open to international shipping now!
title · beginning
Crocs shut down my business so I built this instead
Shut down my business after they sent me a cease and desist. I tried emailing their CEO, head of legal, and others. I chatted with them a couple tier, but ended up getting ghosted. I was making Croc charms for the drift scene and was pulling more people into wearing Crocs. I was supporting their ecosystem, I just couldn't understand why they would want me to stop. If you're taking a break for a little bit, I bought a new car and needed an oil pressure gauge, but all the gauges on the market were using super old tech from the early two thousands and tier still pretty expensive. So I sat down and started prototyping what would become the flock gauge. You can display up to four sensors, customize absolutely everything, connect to OBD two or use independent sensors or mix and match, and you can even connect it to a Game Boy Advance and use this as your display. Preorders open up next week, comment egg to get on the waitlist.