@squidpakter
TikTok · Yap
@squidpakter Replying to @jonny Arya is gonna love this one
@squidpakter
TikTok · Yap
@squidpakter Replying to @jonny Arya is gonna love this one
Performance
Video #2387 · Yap
[01]
The creator responds to a user's comment by telling the story of PolarPod, an e-commerce business he co-founded in college. He explains the business model, shows a sales chart illustrating its rapid growth to over $3 million in sales and subsequent collapse, and reflects on the lessons learned from the failure. He concludes by asking his audience if they would be interested in a podcast episode detailing how they lost the multi-million dollar business.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Reply to jonny's comment What happened to you and PolarPod?
Verbal hook · 50%
What the hell happened to PolarPod?
Visual hook · 5%
A medium close-up of the creator speaking directly to the camera with an engaged expression, creating a personal connection.
[06]
Steal this for your own video
What the hell happened to ?
[07]
The promise the opener makes, and how the video pays it back
Hook
Directly repeating a user's question with added drama to establish a central mystery that the video promises to address.
Payoff
A direct call to action that functions as a cliffhanger, asking the audience for permission or feedback on creating the proposed content, thereby making the story's resolution dependent on audience engagement.
[08]
The structural pattern this video runs on
Framework
The Phoenix Pitch
Leveraging a past failure to create a curiosity gap, then pitching a new piece of content that promises to resolve that gap, thereby generating engagement and audience buy-in.
The Context Setter
Briefly explains the background of the subject (the business, the project, the situation) to give the audience a stable foundation.
The Peak Performance Proof
Presents compelling evidence (data, visuals, stats) of extreme success to establish high stakes and create a peak for the narrative arc.
The Narrative Reversal
Abruptly reveals the complete failure or collapse of the subject, creating a stark contrast with the previously established success.
The Wisdom Pivot
Reframes the negative outcome as a source of valuable insight or learning, shifting the emotional tone from loss to growth.
The Content Proposal
Pitches a new, more in-depth piece of content that will explore the failure, directly linking the past story to a future action.
The Audience Benefit Statement
Explicitly states how the proposed content will provide value to the viewer, framing it as a service rather than self-promotion.
Replying to @jonny Arya is gonna love this one
contextual · beginning
Reply to jonny's comment What happened to you and PolarPod?
informational · middle
Total sales $800K $600K $400K $200K $0 Mar 2023 Sep 2023 Gross sales $3,044,960.37
What the hell happened to PolarPod? So if you guys don't know, PolarPod was a business I was a part of while I was in college. Essentially, what it was was like a white labeled ice bad. Little different from drop shipping because drop shipping is just when you sell somebody else's product. But ours, we actually, like, slap the name on it and made a whole brand around. Still though, there's nothing really unique, about a white labeled product except for the marketing behind it. The product itself is pretty similar with a lot of other ones. I played a very small role in PolarPod. I only had, like, 5% of the company, but in seven months we scaled from zero to 800 ks and then everything came crashing down. As you can see right there, total sales at 3,000,000, like, you know, decent business, especially in its first year of inception, but obviously it failed and no one really made any money. I think you learn more from your failures than you do from your successes. And I know that myself and the other founders learned a lot from this experience, but I haven't really talked about it too much. So I'm wondering, do you guys think I should make a podcast with the other founders on how we lost a multimillion dollar business? All my podcasts so far have been success tier, right? How this 21 year old made $20,000,000 how this kid competed in the Paralympics, how this drug dealer turned to a Navy seal, but this is almost like the opposite. It's an epic failure. So do you think I should make a video on that? I do think there's a lot of great takeaways, a lot of things other people could learn. That way, they don't have to make those mistakes themselves. Anyway, let me know.