Explaining marketing trend with examplesfrom @ashi.branding

Transcript

Pinterest has predicted that modern surrealism is about to blow up, and I can already see it shaping everything from marketing to art direction and social campaigns. For example, food crossovers with beauty brands tapping into the five senses and creating a sense of community amongst younger consumers. Good uses the juxtaposition of food and beauty in their marketing, such as the strawberry glaze trends, evoke taste and texture, and reinforce the idea of dewy skin. All lifestyle brands using immersive kinetic installations no transport customers into a different reality. Think Gentle Better, which is disrupting eyewear with absurdist displays. Optical frames in a spaceship as you could customize with earrings. To furniture brands like j four rugs, their new visual campaign where art meets nature, marketing their winter rugs quite literally in the snow to create a striking visual narrative that feels both intimate and cinematic, balancing humor, wonder, and storytelling. Surrealism in marketing isn't just about aesthetics. It's about crafting moments that feel unexpected, immersive, and culturally resonant.