@var.aunevik
Instagram · Talking Head Edit
@var.aunevik the biggest marketing trend in 2026 is making ads about ads - showing the handmade miniatures, practical effects, and human effort behind the work. when everything can be AI-generated in seconds, the behind-the-scenes becomes the proof. the making-of isn’t bonus content anymore, it has literally become the campaign itself.
Performance
Video #25523 · Talking Head Edit
[01]
The creator explains what she predicts will be the biggest marketing trend of 2026: companies making ads about their ads. She uses Apple's stop-motion ad and Coinbase's practical effects ad as case studies, showing how both brands released secondary 'making-of' content. She concludes that in an age of AI, showing the human process proves authenticity and has become the marketing campaign itself.
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What stops the scroll in the first 3 seconds
Title hook · 35%
Biggest marketing trend in 2026
Verbal hook · 60%
Companies are now making ads about their ads.
Visual hook · 5%
The speaker holds a small black object and gestures with both hands, creating immediate movement and visual interest beyond a static talking head shot.
[06]
Steal this for your own video
The biggest trend in is .
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, time-specific prediction that establishes authority and creates an immediate curiosity gap about a future trend.
Payoff
A concise, quotable synthesis that re-frames the initial thesis into a powerful, memorable takeaway, often coining a new term (e.g., 'The process is the new premium'). This serves as the final, shareable insight.
[08]
The structural pattern this video runs on
Framework
The Trend Forecaster
To establish authority by identifying an emerging trend, proving its existence with concrete examples, and then revealing the underlying cultural or technological shift that is driving it, culminating in a memorable, shareable insight.
The Counter-Intuitive Thesis
Introduce the core argument or observation, framed as a novel or slightly paradoxical idea that requires explanation (e.g., 'ads about ads').
The A-List Evidence
Present the first piece of evidence using a high-status, easily recognizable example to ground the abstract thesis in reality and build credibility.
The Reinforcing Twist
Present a second example that not only reinforces the thesis but also contains a surprising element or reveal (e.g., what looks like CGI is actually real), demonstrating the trend's depth.
The Analytical Pivot
Pose a direct, rhetorical question to the audience (e.g., 'So what's happening here?'), signaling a shift from presenting evidence to explaining the root cause.
The 'Why Now' Revelation
Explain the external force (technological, cultural, etc.) that is driving the observed trend, providing the 'aha!' moment for the viewer.
the biggest marketing trend in 2026 is making ads about ads - showing the handmade miniatures, practical effects, and human effort behind the work. when everything can be AI-generated in seconds, the behind-the-scenes becomes the proof. the making-of isn’t bonus content anymore, it has literally become the campaign itself.
title · beginning
Biggest marketing trend in 2026
Companies are now making ads about their ads. Take Apple and the MacBook No launch. The video is handmade miniatures in stop motion. Then they released a whole second video showing you exactly how they built the first one. And Coinbase did the same thing with your way out. The ad looks like a low poly CGI, except it's not. It's all real rank painted costumes and real sets and actors. And they made sure you knew that by making yet another ad showing the process. So what's happening here? The behind the scenes isn't just bonus content anymore. It's becoming part of the campaign itself because in a world where ads can be generated in seconds, showing the making is how you prove it wasn't. The process is a new premium. And I think we're about to see a lot more of this. Brands won't just release an bad. They will release an ad and then an ad about the ad. The making of is becoming the marketing.