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@macro_habits

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@macro_habits HIGH PROTEIN / LOW CALORIE BROCCOLI CHEDDAR SOUP you guys……. I’m on a soup kick. This one is truly amazing and so much healthier than your classic broccoli cheddar!! 22g of protein and around 360 calories per serving. Save this recipe for your next cozy soup night! Also SUPER EASY to make 💙 CALORIES PER SERVING (2 cups) 22P / 29C / 18F / 366 calories (Makes a total of 8 cups) Ingredients: 2 tbsp butter 1 large yellow onion, diced 2 large carrots, peeled and diced 2 stalks of celery, diced ¼ cup all-purpose flour (or gluten-free flour) 1 tsp smoked paprika 1 tsp garlic powder 3 cups kettle & fire vegetable broth 5 cups chopped broccoli 2 cups 1 % milk (or 2%/whole if preferred) 4 oz Rumanio organic sharp cheddar cheese, shredded (about 1 cup) 1 cup low-fat cottage cheese, blended Salt & pepper, to taste Instructions: 1. Melt the butter in a large pot over medium heat. 2. Add the onion, carrot and celery; cook 10 minutes, stirring frequently. 3. Add the garlic powder, cook for 1 min (you can also used minced garlic but I don’t looove a super garlicky flavor) 4. Sprinkle in the smoked paprika and flour; cook 1 minute, stirring until veggies are coated. 5. Pour in the broth and add the broccoli, bring to a simmer. 6. Simmer 10-15 minutes until broccoli is softened. 7. Add the milk & cook over low heat until the soup is warmed through (do not over heat) 8. Stir in the blended cottage cheese and shredded cheddar, melt together gently (avoid high heat to prevent curdling) 9. Remove 1 cup of the soup and blend (or use an immersion blender) then return it to the pot (you don’t have to do this but doing it will create a smoother texture.) 10. top with flake salt & ground pepper to taste LMK IF YOU MAKE 😍

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Video #14173 · Vlog

Recipe validated then shownfrom @macro_habits

[01]

Overview

The creator claims to have a healthy, high-protein broccoli cheddar soup recipe. She then shows another person taste-testing the soup and giving it a very high rating, confirming it's better than Panera's. The video concludes with a fast-paced montage demonstrating the key steps of the cooking process.

[02]

Simple outline

  1. 1Make a bold claim
  2. 2Get third-party validation
  3. 3Quantify the positive result
  4. 4Reveal the creation process

[03]

Related videos

[04]

Classification

Format
Concepts
Social Proof ShowcaseTutorial / How To
Elements
Montage EditingText OverlayVoiceover

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

I can confirm that a healthy high protein broccoli cheddar does in fact exist.

Visual hook · 40%

A medium shot of a woman in a modern kitchen, holding a bowl of soup with a satisfied expression, immediately followed by an extreme close-up of bread being dipped into the creamy soup.

[06]

Hook template

Steal this for your own video

I can confirm that a [desired outcome version] of [popular indulgence] does in fact exist.

  • — I can confirm that a high-protein, under-300-calorie version of chicken alfredo does in fact exist.
  • — I can confirm that a sugar-free version of a New York-style cheesecake does in fact exist.
  • — I can confirm that a 20-minute version of homemade croissants does in fact exist.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A declarative statement that challenges a common assumption or presents a seemingly impossible solution to a known problem.

Payoff

A rapid, aesthetically pleasing montage that reveals the creation process, satisfying the 'how-to' curiosity generated by the strong validation and providing the viewer with the means to replicate the result.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Third-Party Proof Framework

To validate a bold claim by subjecting a product to a live, quantified test by an external party, thereby building trust and desire before revealing the method of creation.

  1. 1

    The Contrarian Thesis

    To establish the video's core premise by making a bold, counterintuitive claim that piques viewer skepticism and curiosity.

  2. 2

    The Live Verdict

    To transfer the burden of proof to an unbiased third party, whose genuine reaction is captured in real-time to build authenticity and social proof.

  3. 3

    The Benchmark Beatdown

    To anchor the product's quality against a well-known industry standard, declaring it superior to create a relatable and powerful value proposition.

  4. 4

    The Numerical Seal

    To solidify the positive judgment with a specific, high numerical score, removing ambiguity and providing a definitive, memorable takeaway of quality.

Themes

  • Healthy eating
  • Home cooking
  • Comfort food

Techniques

  • Montage
  • Voiceover
  • Taste test

Trends

  • High-protein recipes
  • Healthy comfort food

Post caption

HIGH PROTEIN / LOW CALORIE BROCCOLI CHEDDAR SOUP you guys……. I’m on a soup kick. This one is truly amazing and so much healthier than your classic broccoli cheddar!! 22g of protein and around 360 calories per serving. Save this recipe for your next cozy soup night! Also SUPER EASY to make 💙 CALORIES PER SERVING (2 cups) 22P / 29C / 18F / 366 calories (Makes a total of 8 cups) Ingredients: 2 tbsp butter 1 large yellow onion, diced 2 large carrots, peeled and diced 2 stalks of celery, diced ¼ cup all-purpose flour (or gluten-free flour) 1 tsp smoked paprika 1 tsp garlic powder 3 cups kettle & fire vegetable broth 5 cups chopped broccoli 2 cups 1 % milk (or 2%/whole if preferred) 4 oz Rumanio organic sharp cheddar cheese, shredded (about 1 cup) 1 cup low-fat cottage cheese, blended Salt & pepper, to taste Instructions: 1. Melt the butter in a large pot over medium heat. 2. Add the onion, carrot and celery; cook 10 minutes, stirring frequently. 3. Add the garlic powder, cook for 1 min (you can also used minced garlic but I don’t looove a super garlicky flavor) 4. Sprinkle in the smoked paprika and flour; cook 1 minute, stirring until veggies are coated. 5. Pour in the broth and add the broccoli, bring to a simmer. 6. Simmer 10-15 minutes until broccoli is softened. 7. Add the milk & cook over low heat until the soup is warmed through (do not over heat) 8. Stir in the blended cottage cheese and shredded cheddar, melt together gently (avoid high heat to prevent curdling) 9. Remove 1 cup of the soup and blend (or use an immersion blender) then return it to the pot (you don’t have to do this but doing it will create a smoother texture.) 10. top with flake salt & ground pepper to taste LMK IF YOU MAKE 😍

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Transcript

I can confirm that a healthy high protein broccoli cheddar does in fact exist. Is it good? So good. It's better than Panera. I swear. What would you rate it? I think it's a nine three. Nine three? It really does.

Recipe validated then shown | Viral Hooks