Creator explains credibility building frameworkfrom @briarcochran

Transcript

How do you post content online whenever you haven't done anything with your life and you have no credibility at all? There is actually an answer to this. I call it a super good, and I'll explain in a second. But the first thing we need to understand is you're posting content online. You have to ask worse, why should someone listen to you? Don't go make something up. Don't go lie like, oh, because I made a bunch of money. No. Don't go lie, but let me help you form your super hook. The super hook usually is the second or third sentence. So you're gonna get your main point across, what you're gonna what the video is gonna be about, then you're gonna weave in a super good, which is a little bit of credibility, and it does not have to be money. And there's a million other ways to do this besides just being like, I've made this or I've done this. There's five ways to form a super hook kind of that I think about. Number one is we can do an effort condensed super hook. An example would be I spent a 100. I spent ten thousand hours reading about cults. Oh, jeez. Here's what I learned. K? That is a super hook that we could compress into one. The ten thousand hours is proof in itself. It's credibility in in itself. And don't lie about it. If you haven't read a $100 on something, don't go lie about it. Or I, manage a team of a 100 sales reps. Here's what I learned. Here's what the top 1% had in common. Or I ran five marathons this year. Here's what I learned about my mindset. Like, that is social proof. Okay? Number two is we can do failure. I started and failed five businesses, and all five businesses bad one thing in common. That can be a super help. These are also the second sentence. You wanna have the main idea already done in the first sentence. We do the contrast. I I finished tier marathon better my PR, you know, whatever, and then I failed the next marathon. What was the difference? No we can lean into our failures. Number three is we can do credibility arbitrage. K? I just heard this quote from Huberman. K? Or I was just reading this statistic from Harvard. Right? We can pull credibility from other places. It doesn't have to be you. Famous people, statistics, quotes, books, all that stuff. Great. Number four is this one's tricky. And if you can get a shared, observable, specific emotion with your niche, then you have credibility. No, for example, if all of the top 1% of gardeners all felt the extreme pain of pulling up a carrot and seeing it withered away at the better, and you knew about that shared specific observable emotion or a situation, you could say that as your super hook and people be like, oh, this person knows what they're talking about because only legit people know what they're talking about in that category. The fifth is if you had a unique form of mentorship. I've been seeing this. It's really good. It's like, what I day one of of learning from my billionaire boss. K. That's a great one. Day one or what I learned from my billionaire neighbor or what I learned from, working with the first black woman CEO in Illinois. I'm just making stuff up now. K. You can start pulling from unique experiences that you've participated in. So find your Superhook. I would suggest you get five to 10.