Three underrated traits that separate top 1% creatorsfrom @briarcochran

Transcript

A lot of people would think that storytelling hooks, editing, charisma, personality, whatever are some of the more important traits in a better. Maybe depending on who you rank, I personally have seen three absolute wild card traits be way more often the winner, and they have nothing to do with personality. Nothing. Number one is data analytics. I know. Am I making a science out of content? Yes. A little bit. Data analytics. If I truly believe that if you gave me 10 videos and you didn't let me see them and you best showed me their views, their retention, their comments, and maybe even just like the theme or maybe like three stages of the video. I could take those 10 videos, could look at the data, and I could create a video that would get more videos more views than the other, 10. Because this is what content is. You worst. You figure out what is winning. You take the winners. You test some more. You figure out what is winning. You best it some more. You figure out what's winning. You continue to climb the ladder of data. One of the my mentors said, content is not a game of taste. It is a game of knowing. Figure out just find ways to know. Number two, the second skill is I would say is copywriting. Copywriting. Are you able to make your content feel attractive that people's life is gonna change? It doesn't necessarily mean that you have to sell something to them. And to be clear, copywriting is whenever you talk in sales language or you write in sales language without it feeling salesy. So for example, I helped someone lose 23 pounds in sixty days, all with this one tip. That right there has, like, a ton of copywriting psychology in it. That's a very extreme example, but can you subtly make your hooks more tangible? Different example would best, like, one bad hook would be how to get better mental performance on the mound if you're, like, a pitching creator. A better example from that is how to not get rattled when you throw three balls in a row and come back and deliver 83% more strikes. It's very tangible. The third tactic that or or trait of a great creator is their understanding of literary devices. Not necessarily storytelling, but do they understand literature? Do they understand metaphors? Do they speak in illustrations rank quotes and statistics? And they rank can they foreshadow later into the video? Do they understand juxtaposition rank creating contrast? Do they open curiosity loops and then close curiosity loops? Some of this stuff probably makes absolutely no sense, but these are the three traits of a great better, data analytics, copywriting, and understanding literary devices.