Why new creators should build in private before building in publicfrom @briarcochran

Transcript

Building in public is a terrible idea for new creators. You hear this all the time. It is, hey. You no, doesn't matter where you're at in your creator career. Just share the journey. Tell people how things are going. I disagree. I really do. And let me just, like, try to convince you with basic psychology. K. Ask yourself this. Do you care? Do you care that a 24 year old white kid from Indiana is starting a clothing company and it's day 14? You don't know this kid? He has a 100 followers. His name's Marshall. No. No. You don't care. You truly don't care. Now do you care if a 24 year old white kid named Marshall from Indiana is reflecting on building a $1,000,000 clothing company? Yeah. Okay. Yeah. This person built a company. I'm curious how he got there. 1,000,000 is not a massive number, but I'm still intrigued. Right? So many creators say, hey. You know what? People giving better advice. Just share your journey. Share your journey. Share your journey. Don't share your journey, guys, if you are new. If you are new to creating, if you already have, you know, a couple thousand, 100,000 followers, or you're making good money, like, yeah, go ahead and share your journey. People care about you. You have social proof. If you are new, do not start with that. Let me explain what to do instead. You should curate in public. I'm gonna get in this better. Build in private until people beg for you to build in public. One more time. You should curate in private. Write this down. Curate in private while you build in public until people beg or while you build in private. Curate in public while you build in private until people beg for you to build in public. K. Curate in private. We're gonna break down all three of these. Curate in public. My gosh, dude. I'm butchering this. Curate in public, build in private until people bill beg for you to build in public. Curate in public. Let's talk about it. On your journey, don't share what you're doing because nobody cares. Share what you are learning along the way and truly make it valuable. Okay? For example, I'm working with this guy, and he just bought two franchises. He had to go through the commercial lease and all of this stuff. Yeah. We could do, like, day 21 of trying to launch a hydration therapy spa franchise mid. Or we could say, on my twenty first day of trying to launch a hydration therapy spa, I almost got screwed over for $36,000 if it wasn't for my lawyer. Here are three tips I learned about negotiating commercial leases. Come on. Come on. Like, think about how much more valuable that second thing is. So now you're sharing the journey. You're just getting positioned as a thought leader, as an expert in the space, and you're giving someone actually a reason to listen to you. You don't have a reason before. Now they have a reason because it's your learnings. You're learning through experience, not just the story of your experience. So that's the curating in public. You share what you are learning in your journey. K? You just listen to five podcasts on how to saddle a horse because you're gonna be a jockey. You're not you're trying to become a professional jockey. Now what you do is you make a video saying, I just watched listened to five hours of podcast on how to saddle a horse. Here are the three tips I just discovered from those podcasts. That was a crazy example, but I hope it it makes sense. Then you build in private. K. You build your business in private. Every now and then, you can kinda share a little bit about it. I'm not saying you don't have to share about it. That shouldn't be the of your content. Okay? You're building in private. You start making your money. This is what I want you guys to do after this video, because I did this exact same thing. Go look at my very first video. Look. My very first video is me talking about how much money I have made. My first video on the scene was something that I built in private. I built up a business in private, and then when it was time for me to start sharing more because I figured people would care no. K? I made $40,000 in a month, and I was like, okay. I think now people would be interested in hearing about that. Another reason was because people were telling me to, which leads me to my third point, is you start building in public once you have a reason to build in public, once people start asking you to. This is just social proof. Like, just genuinely ask worse, why would someone listen to me? Do you have something special? Have you hit a certain number? Have you accomplished a certain task? Have you won a certain event? K? It's not enough for you just to be interesting and have an interesting story. You have to have reasons. K? For the point 001% of you, you might be interesting enough, whatever. I don't really care. One more time. Curate in public. Share what you are learning. K? If you have to learn how to saddle a horse like a jockey and you do that anyway anyways, now make a video how to saddle a worse, what I learned after five hours of podcast. While you build in public, k, build your business, build something special, go become a DJ that has 10,000,000 views. K? Go become a fitness person who wins a bodybuilding show at a high level. Go become a fitness person that goes and gets their first 10 brand deals. Go become a fitness person who does all these things. Go become a, a gamer who made 10 k streaming on Twitch. Like, those are bad niches, to be very clear, but I'm just giving you the baseline example. Then once you have done it, you can now come back into public and be like, hey, guys. I just made my first million dollars flipping real estate. Here's how I did it. Now people care because they have a reason. They have a reason to care. K? So building in public is rank, and you shouldn't do it until you have a reason.