@merit
TikTok · Speaker address
@merit Don’t tell 2003 @brendasong that her makeup routine now only takes five minutes. Brenda wears — Great Skin™ Instant Glow Serum Great Skin™ Priming Moisturizer The Minimalist in Palomino Bronze Balm in Seine Flush Balm in Cheeky Solo Shadow in Midcentury Brow 1990 in Brown-Black Clean Lash in Perfect Black Signature Lip Liner in Coupé #meritbeauty #makeup #beauty #meritroutine #grwm #brendasong
Performance
Video #15296 · Speaker address
[01]
Creator Brenda Song applies her daily makeup using Merit Beauty products while sharing stories about her career. She contrasts her current minimalist makeup philosophy with the maximalist style she wore in the early 2000s, reminiscing about her role as London Tipton on Disney's 'The Suite Life of Zack & Cody' and sharing a humorous anecdote about a past red carpet look.
[02]
[03]
4.7M6.2×Full face makeup routine montage@gloriadelolmo · Showcase
3.2M5.6×Rich kid stories during makeup routine@chloeabeth4545 · Pope In The Pool Multitask
7.7M12.1×Casual GRWM storytime makeup routine@mikaylanogueira · Get Ready With Me
768.5K69.9×GRWM for no-makeup event@abigailcanfieldd · Get Ready With Me
796.7K72.4×Recreating an influencer's makeup routine@abigailcanfieldd · Tutorial / How To
774.5K23.1×Makeup routine with beauty commentary@merit · Get Ready With Me
4.5M371.7×Founder demonstrates quick makeup routine@saiebeauty · Get Ready With Me
2.3M148.9×Celebrity promotes hydrating foundation product@kikomilano · Product Promo
575.3KDoing makeup while telling stories@chloeabeth4545 · Value Vlog
3.9M102.3×Celebrity makeup routine and stories@katieholmes · Get Ready With Me
7.9M25.6×Step-by-step glam makeup routine@estellelebourgeois_ · Tutorial / How To
3.4M24.5×Storytime while applying her makeup@chloeabeth4545 · Storytime[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 80%
I'm about to do my makeup, but don't tell 2,003 me because she only liked to wear a smokey eye, a red lip, a black brow, and a full face of contour.
Visual hook · 20%
A medium close-up shot of the creator speaking directly to the camera with an engaging and expressive facial expression.
[06]
Steal this for your own video
I'm about to , but don't tell because she only liked .
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish a humorous and relatable contrast between a past version of the self and the present version, creating an immediate 'before and after' premise.
Payoff
The payoff is the successful demonstration of the new method, validated by the stories of past struggles. This leaves the viewer with both practical knowledge and a sense of personal connection to the creator's journey.
[08]
The structural pattern this video runs on
Framework
The Then & Now Transformation Story
A personal story of evolution is woven into a practical demonstration. The narrative uses nostalgia and past mistakes to build authority and relatability, framing the current method or product as a hard-won solution.
The Old Guard Declaration
Describe the old, maximalist, or less-effective way of doing things that the past self subscribed to, setting up the problem to be solved.
The Catalyst Revelation
Introduce the turning point—the person, event, or piece of knowledge that prompted the change in approach, providing the 'why' behind the transformation.
The New Philosophy Embodied
Explain the new, superior philosophy while beginning its practical application, connecting the abstract lesson to a tangible action.
The Thematic Flashback
Tell an entertaining personal story from the 'old' era that provides context and reinforces the theme of the 'old way,' deepening viewer engagement through anecdote.
The Cautionary Tale
Use a specific tool or element of the demonstration to share a humorous story about a past failure, framing the current method as the triumphant solution.
Don’t tell 2003 @brendasong that her makeup routine now only takes five minutes. Brenda wears — Great Skin™ Instant Glow Serum Great Skin™ Priming Moisturizer The Minimalist in Palomino Bronze Balm in Seine Flush Balm in Cheeky Solo Shadow in Midcentury Brow 1990 in Brown-Black Clean Lash in Perfect Black Signature Lip Liner in Coupé #meritbeauty #makeup #beauty #meritroutine #grwm #brendasong
I'm about to do my makeup, but don't tell 2,003 me because she only liked to wear a smokey eye, a red lip, black brow, and a full face of contour. I'm slightly more subtle no. Thanks to my makeup artist on the Sweet Life, she really taught me to pick one focal point of my makeup and stick with that. And so for me now, I feel like I really like to focus on my skin and just sort of enhancing instead of masking. Looking back on the Disney days, it was just so much fun. London Tipton was my absolute dream character. I literally loved stepping into her shoes every single day. She had my dream closet. More was more. It was like the best of the maximalist two thousands fashion. So I love this blush because you cannot overdo it. And trust me, I have overdone it. I have this picture of me on a red carpet from, like, 2006 where I have bright pink