Viral Hooks
Trending short videosLip balm next to toasted marshmallows
S

@summerfridays

Instagram · Carousel

@summerfridays You asked, we listened. Toasted Marshmallow Lip Butter Balm is back — and on its own. A touch of golden shimmer, marshmallow sweetness and that buttery hydration you already love. Coming soon April 7th @sephora @sephoracanada SummerFridays.com @revolve @cultbeauty April 28th @meccabeauty

View original on Instagram

Performance

Views
4.8M
Likes
321.7K
Comments
1.2K
Engagement
6.7%
Outlier
128.5×

Video #22985 · Carousel

Lip balm next to toasted marshmallowsfrom @summerfridays

[01]

Overview

A high-quality commercial product photograph showcasing Summer Fridays' Toasted Marshmallow Lip Butter Balm leaning against a stack of toasted marshmallows, visually communicating the product's flavor profile and aesthetic for a highly anticipated launch announcement.

[03]

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[04]

Classification

Format
Carousel
Concepts
Product ShowcaseProduct Promo
Elements
Thematic StagingSolid Color BackgroundProduct Placement
Account
Brand
Topics
Cosmetics / SkincareBeautyProduct Launch

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 55%

You asked, we listened. Toasted Marshmallow Lip Butter Balm is back — and on its own.

Visual hook · 45%

The stark, appealing contrast between the sleek, minimalist cosmetic tube and the highly textured, gooey, perfectly toasted marshmallows, all unified by a warm monochromatic color palette.

[06]

Hook template

Steal this for your own video

You asked, we listened. [Popular product or feature] is back — and [unexpected availability or upgrade].

  • — You asked, we listened. Our sold-out golden hour eyeshadow palette is back — and available individually.
  • — You asked, we listened. The fan-favorite protein cookie flavor is back — and in a full-size bag.
  • — You asked, we listened. Limited-edition holiday packaging is back — and available year-round.

Themes

  • Sensory appeal
  • Product return/launch
  • Aesthetic beauty

Techniques

  • Studio lighting
  • Macro photography
  • Thematic prop styling
  • Monochromatic color grading

Trends

  • Gourmand beauty products
  • Minimalist packaging
  • Monochromatic aesthetic

Post caption

You asked, we listened. Toasted Marshmallow Lip Butter Balm is back — and on its own. A touch of golden shimmer, marshmallow sweetness and that buttery hydration you already love. Coming soon April 7th @sephora @sephoracanada SummerFridays.com @revolve @cultbeauty April 28th @meccabeauty

Lip balm next to toasted marshmallows | Viral Hooks