Explaining functional clothing design detailsfrom @sakata.ken

Transcript

This is designer, Aronson Hughes. So let's look at how he thinks about pockets. One, two, three, four, five, six, seven. Seven pockets on each leg, 14 pockets altogether. If you're just talking about phones tier are four specialized phone pockets per pair of shorts. This one goes exactly into here or there's another specialized phone pocket here rank you'll notice that these pockets are slanted they're not straight up and down like a pair of jeans they have a tilt to them And the reason why is that if you put in a pair of keys or if you put in coins they can only gather in one particular area here. And the good thing about the pockets being canted is that you can put your phone in your shorts and you can sit down without it pinching up into your groin which can happen with a pair of jeans. Even small things like the zip is located on the flap no in the body. So even if the pocket is open, you can be as active as you can and if you have something like a phone in there it won't pop out because it hits the lip of the pocket. Just small details like that. And the most impressive pocket is the deep pocket which is split like a y. So you can keep your phone in the front and your keys in the back and they won't touch, they won't scratch. Really simple solutions to everyday problems. This is a secret gravity pocket concealed inside the sleeve. When it's unbuttoned, your phone pops out. And all his jackets come with a jacket sling. It's suspended like this, it folds the jacket in half and then you put it around yourself and it has a strap. That strap is very satisfyingly closed. So what's the difference between a designer who designs from the first person and a designer who designs from the third person's perspective? So I bring up pockets because it is an obvious tell for a designer who designs from the first person's perspective. Pockets are for you to yes, but they're not seen by outside people. Some designs don't even have pockets. Most designers design from a third person's perspective. The perspective is from the outside. How good does that suit look on you? How good does that dress look on her? The primary perspective, the real pleasure is for other people to enjoy the look from the outside. And as the wearer, the owner, you get a secondary associative effect. I must be smart. I must be tasteful. I must be rich enough to have this outfit on my body. It's luxury to look at better is it luxury to wear no the biggest priority? First person designers like Arles and Hugh are the opposite. The perspective is flipped. The key experience is from your point of view and first person design is dying out. It's not as popular nowadays because Everything needs to be on a website, everything needs to be on social media. How do you describe the dopamine hit when the secret pocket clunks your phone right into your hand? Of worse, we're all designers. We all want to make beautiful things. But if we want to make valuable things, things that will last a long time and people will use for a long tier, we have to consider different perspective. You have to create an experience where people enjoy being looked at, yes. But you also have to create an experience that people enjoy wearing these clothes by themselves and they are just as thrilled, as happy, as satisfied.