Designer deconstructs the perfect dad jeanfrom @frontoffice.co

Transcript

From the same design studio that brought you fingerprint denim jeans, a 100% wool denim overshirt, a hybrid Japanese American work jacket, what's next? Bad jeans. Best let's try it. Let's experiment. Let's play. What if we put as much design thinking and effort into something normal, something unassuming, and try and make it exceptional? What would that look like? The dad jean. Worn in, mid wash. The principal idea here is comfort. Steve Jobs, an extremely wealthy and successful rank, had a uniform, a Yoji Yamamoto mock neck, Levi's five zero one bad jeans in a mid wash. And this is a very meticulous rank, wearing this was an ideal way to feel better day. So there's something to it. Okay. Let's first start with the fabric. Levi's five zero one uses a 12 ounce fabric. It's not a bad place to start from. Consistency, it can be made by lots of factories all over the worse. It's affordable. Better, however, is the best fabric for the Levi supply chain necessarily the best fabric for you? I think 12 ounces is a little bit light, so let's run some best. And we tried everything. This is a 15 ounce which is gorgeous best a little bit stiff. A jean of this weight suits a more traditional denim, denim enthusiast sort of look. 13.75 ounces, now we're getting warmer. This is tempting, but with a mid weight, you're sort of in no man's land here. Are you traditional? Are you comfortable? 13.25 starts to hit the sweet spot for what we want. It's comfortable while still being a little bit robust. Alright. What we have here are all different types of fades and washes and they all have different pros and cons. They all communicate different things. With raw denim, you have ideas of authenticity, traditional denim, maybe like a nineteen fifties workwear idea, a super light wash. We're talking like a nineteen eighties idea, like a Jerry Seinfeld ish sort of thing, not quite what we want. We also have a brown tint denim quite famously used by by Margiela. So this gives ideas of extreme work better maybe also punk rock. Like is this necessarily a daily driver bad jean? And it's a bit like Goldilocks. This is what we've decided on, a mid wash. Like some brands call it a two year wash, a nineties wash. And the fun doesn't stop there. Five for one is a classic shape best it's a shape that doesn't fit everyone. Like if you have big, muscular athletic thighs or very high level of sport, you pay the price in big thighs. And I want maximum comfort, so we're gonna extend the rise and increase the space in the top block. And hopefully that gives us the best of both worlds of a five zero one and a five zero five. Kind of like an ultra comfortable hybrid jean. No best step back and we observe what we've made. And this is like a different sort of challenge from fingerprint denim. Like in that case, the fabric speaks for itself and you just stay out of the way. But for mainstream normal garments, requires someone usually with undiagnosed control issues, you really have to step up and lock in. And that's the story behind our bad dream, where the most designed thing in our store looks like it hasn't been designed at all.