@myhealthforward
Instagram · Talking Head Edit
@myhealthforward A biotech company will turn fossil fuels into… butter? The Bill Gates backed venture is the first company to make food without photosynthesis. The process turns gas into fatty acids that are then combined with other ingredients to make margarine. Would you try this? #butter #animalsfats #foodscience #health #cows #climate #environment
Performance
Video #15504 · Talking Head Edit
[01]
The creator explains that a new butter made from fossil fuels is coming to market, detailing the petrochemical process used by the company Savor. He incorporates clips of Bill Gates and an expert discussing the technology's benefits, then reveals a surprising historical parallel where Germans attempted to make margarine from coal in 1939. The video concludes by questioning if this new venture will succeed where the historical one failed and includes a call-to-action for viewers to share their opinion and check out his farm map.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 85%
A new butter is hitting the market that's not made from cow's milk, but rather fossil fuels.
Visual hook · 15%
A speaker is shown in a medium close-up, with an inset image below him of a pat of butter on a wrapper against a background of a bright blue sky with clouds.
[06]
Steal this for your own video
A new is hitting the market that’s not made from , but rather .
[07]
The promise the opener makes, and how the video pays it back
Hook
Present a counter-intuitive or seemingly impossible claim about a new product or idea to generate immediate disbelief and curiosity.
Payoff
A direct call-to-action that prompts the audience to engage with the unresolved narrative question, often followed by a pivot to a secondary, creator-centric value proposition.
[08]
The structural pattern this video runs on
Framework
The Historical Precedent Reveal
Introduce a seemingly novel and shocking concept, validate it with modern authority, and then re-contextualize it by revealing a surprising and obscure historical precedent, leaving the audience to ponder its modern-day success or failure.
The Scientific Grounding
Briefly explain the technical or scientific mechanism behind the shocking claim to establish a baseline of plausibility and satisfy initial 'how is this possible' questions.
The Authority Validation
Introduce a high-status figure or expert testimony to lend credibility to the concept, address potential skepticism (like taste or impact), and frame it as significant.
The Historical Twist
Introduce a surprising and little-known historical parallel to the 'new' concept, reframing the entire narrative and creating a 'wow, I didn't know that' moment.
The Historical Proof
Substantiate the historical claim with a specific piece of evidence (e.g., an old document, article, or footage) to make it a concrete fact.
The Open-Ended Resolution
Explain the outcome of the historical attempt and create an unresolved narrative by questioning whether the modern version will meet the same fate, thereby inviting audience speculation.
A biotech company will turn fossil fuels into… butter? The Bill Gates backed venture is the first company to make food without photosynthesis. The process turns gas into fatty acids that are then combined with other ingredients to make margarine. Would you try this? #butter #animalsfats #foodscience #health #cows #climate #environment
contextual · end
Brave New Butter
contextual · end
In the early 20th century, chemists prophesied a future that seemed both surreal and somehow within reach.
contextual · end
Butter Is Made by Germans From Coal
A new butter is hitting the market that's not made from cow's milk, but rather fossil fuels. The biotech company Savor uses a petrochemical process to pull gas from the air and turn it into an animal free butter. The process called Fischer Tropsch synthesis turns carbon monoxide and hydrogen into hydrocarbons that will then be infused with oxygen to make fatty acids. People have come up with alternative good, but what we're seeing is that it's hard to get more than a small market share, and those foods just don't taste the same. Savers made a advance in the chemistry that's ultra different in terms of the environmental footprint, but it's as good as those real animal fats. It's a totally non agricultural method for producing food. The fats that Savor makes are made by a thermochemical process. They are the only foods in the world no far that are made entirely without photosynthesis. If you aren't already shocked, you will definitely be surprised to learn that the Germans were attempting to do something very similar in 1939. AP News published an article close to a century ago about how German scientists were developing a way to turn coal into margarine using the exact same Fischer Tropsk process. While they never followed through with production because extracting the edible oil was inefficient, history may end up repeating itself with savor foods. Let me know if you would try this in the comments below and if you wanna find local food sources for things like fresh butter or milk, be sure to check out my farm app with over 6,700 local farms, markets, ranches, and stands across the country.