@bre.giglio
TikTok · Speaker address
@bre.giglio Replying to @Taylor breaking down how I do marketing for @Bashify my small business 🤭💖 #marketing #smallbusinessmarketing #smallbusinessmarketingtips #marketingtips #socialmediamarketing #socialmediamarketingtips #emailmarketing #smallbusinesspaidadvertisements
Performance
Video #1855 · Speaker address
[01]
The creator delivers a detailed masterclass on her small business marketing strategy using a whiteboard presentation. She breaks her approach into four key areas: Social Media, where she details her content repurposing workflow from TikTok to other platforms and her content categories; Clients, where she explains the importance of collecting emails to generate Google and website reviews; Advertisement, where she outlines her paid ad strategy on Meta for e-commerce and Google for local services; and SEO, where she emphasizes optimizing keywords for both her website and social media, which she calls a search engine.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
a masterclass on
Verbal hook · 40%
give you a masterclass on marketing for a small business.
Visual hook · 25%
A full shot of the speaker standing in front of a large whiteboard completely filled with a detailed marketing plan, creating immediate authority and signaling a high-value educational video.
[06]
Steal this for your own video
Let me give you a on for .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, high-value promise to deliver a 'masterclass' or comprehensive guide on a highly sought-after topic, immediately establishing authority and setting viewer expectations for a detailed lesson.
Payoff
A concise summary of the lesson, reinforcing the value delivered, followed by a call for continued engagement that positions the creator as an ongoing resource.
[08]
The structural pattern this video runs on
Framework
The Whiteboard Masterclass
Deconstructing a complex topic into a structured, multi-pillar system using a visual aid (like a whiteboard) to guide the viewer through a comprehensive lesson, progressing from foundational/free concepts to advanced/paid ones.
The Foundational Pillar
Introduce and detail the first, most accessible component of the system, focusing on free, organic methods that have a low barrier to entry. This beat breaks down the 'why' and the 'how' with specific, actionable tactics.
The Leverage Pillar
Explain how to maximize existing assets and relationships (like current customers). This beat shifts from acquisition to retention and amplification, showing how to build a self-sustaining flywheel.
The Accelerator Pillar
Introduce paid strategies as a way to scale the results from the previous pillars. This beat clearly segments the paid approach, explaining where and why to spend money for specific outcomes.
The Technical Pillar
Reveal the underlying technical framework (like SEO) that underpins and enhances all previous pillars. This beat provides an advanced concept that ties the entire system together for long-term success.
Replying to @Taylor breaking down how I do marketing for @Bashify my small business 🤭💖 #marketing #smallbusinessmarketing #smallbusinessmarketingtips #marketingtips #socialmediamarketing #socialmediamarketingtips #emailmarketing #smallbusinesspaidadvertisements
title · beginning
a masterclass on
contextual · beginning
Reply to Taylor's comment How do you market your business? can you make a video on that?
informational · beginning
first social media
A give you a master class on marketing for small business. First, social media. This is a phenomenal way to market for a few reasons. One is that it is absolutely free to use, and two is that you can get such far reach. Now the way that I personally do it is I optimize all of our videos for TikTok. Then I repost the majority of them onto Instagram. And then if you want no, you can also go and repost them onto YouTube Shorts. You can also use a tool like repurpose.io. It will automatically take your TikTok video and post them to Instagram and YouTube Shorts. We also have our Instagram and our Pinterest linked. Every time we post on Instagram, whether that is a post or that is a reel, it will automatically be posted onto Pinterest. Now let's get into what the hell do you even post on social media. The way that I break it down is I either want you to laugh, I want to educate you, or I want to inspire you. The way that I do this is generally through three to four different types of videos. The way that I think of vlogs is imagine your life like a TV show, and each vlog is going to be a new episode. So we have trends. Trends are just funny. Good be referencing something that's happening in pop culture that could just be hopping on a trending sound on TikTok. Trends are easy. They take five seconds, but they're great to mix into your content. Meditation goes from anything from tips and tricks for how I put balloons together to full on tutorials to pricing breakdowns rank how we price all of our balloon installs. Under inspire, I do what I call fast cuts. Almost every time that we are doing a balloon install or a party, there will be a camera with a tripod filming all of it. I take all those huge clips, so it could be sixty, eighty, ninety minutes worth of footage. I clip it down so that each clip is only point four to point five seconds. And I just do it whenever there's good movement in a clip, and then when you put it all together, it's about thirty seconds, and it's these really fast clips that's going to show you start to finish the entire thing that we built. And once you have clients, it's really, really important. You wanna try and get their emails. Once you get people's emails, you want them to give you reviews. If you are a service based business, I would highly, highly, highly recommend having Google reviews that you get, tier higher up that you are worse to be on Google, which means then you can actually find more clients. If you are an ecommerce business and want to send them to your website to give you reviews. So in our case, if we do a Dallas based install for a client, we're gonna shoot them an automatic email to give us a Google review. But if you bought one of our DIY kits, we're gonna shoot you an email to give us a website tier, so you're going to review the exact product. These are all things you can do with zero to very limited budget. Now onto paid advertisement. We do paid ads on Meta, which is both Facebook and Instagram, but we only do ads for our ecommerce. We also run paid ads on Google. We only do the Google ones for our Dallas based services. So we'll run ads for our helium bar, local pickups, for Dallas based balloon installs. Over to SEO, it is so important better it is your website or it is your social media. You want to always be SEO ing everything. SEO is search engine optimization. So you wanna make sure you are hitting all of your keywords. So for example, on our website, we put the word Dallas Dallas since we are located in Dallas everywhere. We want everyone to know that we are Dallas based balloon artists. There was a study done a little bit ago that Gen z uses TikTok more frequently than Google to look things up. Let's say we do a Valentine's balloon kit. I want to be hitting the words DIY balloon, garland, kit, Valentine's over and over and over again because I cannot tell you how many times we have videos from two or three years ago still to this day getting traction because of of the SEO. That is my very, very basic intro to marketing. Please ask me any more questions because I love talking about this stuff. I hope that helps.