Viral Hooks
Trending short videosExpert guide to social media curation
T

@thealgorythm

TikTok · Speaker address

@thealgorythm Curation is the future, @pierrahh shows us how! Art by Matthias Brown. 'Curator' trend report in my profile #curator #becomeaninfluencer

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The edit1 shot · 8 text
Shots Text0:31

Performance

Views
63.8K
Likes
7.1K
Comments
65
Engagement
11.2%
Length · 15 Jul 2021
0:31

Video #2365 · Speaker address

Expert guide to social media curationfrom @thealgorythm

[01]

Overview

The video begins with a creator introducing the concept that curators are the new influencers, citing a Highsnobiety article. She then introduces an expert, Pierrah, who provides a four-step tutorial on how to become a content curator. Pierrah explains each step—finding a niche, organizing findings, categorizing brands, and sharing content—using her own experience with Black-owned brands as an example, and concludes by encouraging viewers to just start building their community.

[02]

Simple outline

  1. 1Declare a new opportunity
  2. 2Present a step-by-step guide
  3. 3Provide a personal example
  4. 4Give permission to start

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How ToBuying List
Elements
Text OverlayB-Roll CutawayImage Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

How you can become a social media curator

Verbal hook

Curators are the new influencers, and this is how you can become one.

Visual hook

A medium close-up of a woman wearing unique, clear-framed glasses and distinctive earrings, who holds up a phone displaying a relevant article headline, immediately establishing the topic and her authority.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold declaration of a new trend or opportunity, immediately followed by a promise to reveal the method for achieving it.

Payoff

The viewer feels equipped with a clear, manageable plan and motivated to take the first step towards a desirable goal.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expert's Playbook

To deconstruct a desirable skill or status into a simple, actionable, step-by-step guide, presented by a credible source to build trust and empower the viewer to start.

  1. 1

    The Authority Transfer

    The initial speaker introduces a second person, framing them as an expert or credible source to validate the upcoming information.

  2. 2

    The Framework Reveal

    The expert explicitly states the structure of the advice (e.g., 'Here's the 4-step process'), setting clear expectations for the viewer.

  3. 3

    The Sequential Walkthrough

    Each step of the process is presented one by one as a distinct beat. Each step is explained simply and is often accompanied by a brief, personal example or case study to make it concrete and relatable.

  4. 4

    The Motivational Close

    The final beat is a piece of encouragement that lowers the barrier to entry, refutes common fears or excuses, and gives the viewer 'permission' to begin immediately, even if imperfectly.

Themes

  • Creator Economy
  • Education
  • Entrepreneurship
  • Community

Techniques

  • Expert endorsement
  • Step-by-step guide
  • Personal anecdote

Trends

  • Micro-learning
  • Creator education

Post caption

Curation is the future, @pierrahh shows us how! Art by Matthias Brown. 'Curator' trend report in my profile #curator #becomeaninfluencer

Text overlays

  • title · beginning

    How you can become a social media curator

  • contextual · beginning

    Cc: from an expert...Pierrah?

  • title · beginning

    Here's the 4-step process on how to start curating content

  • informational · beginning

    Step 1) Find a niche, subject or topic

  • informational · middle

    Step 2) Search and organize!

  • informational · middle

    Step 3) Categorize!

  • informational · end

    Step 4) Have fun & share your content

  • call-to-action · end

    You just need to start 💚

Transcript

Curators are the new influencers, and this is how you can become one. From an expert, Tier? Here's the four step process on how to start curated content. Step one is to find a niche, subject, or topic that you love. Is it fashion, beauty, or beverages? In my case, I started doing black owned brands because I want to support them more. Step two is organization. Keep track of the brands that you find in an archive. I personally like to use a no app in order to keep track of brands that I love. Step three is to categorize. Group the brands by the products that they offer. Last is to have fun and start sharing your content. You don't need to know every single brand to start building a community. You just need to start.