@thealgorythm
TikTok · Talking Head Edit
@thealgorythm Are You next? #curators #trendsetterrrrrrr #trendpredictions #becomeaninfluencer
Trending short videosExplaining the new 'curator' trend
The edit1 shot · 17 text
Shots Text0:25
Performance
- Views
- 285.9K
- Likes
- 43.6K
- Comments
- 281
- Engagement
- 15.3%
- Outlier
- 2×
- Length · 27 May 2021
- 0:25
Video #8012 · Talking Head Edit
Explaining the new 'curator' trendfrom @thealgorythm
[01]
Overview
The creator explains the rise of a new type of trendsetter called a 'curator.' She provides examples of their content (mood boards, shopping lists), explains their function in a saturated market, contrasts their unbiased, donation-based model with the ad-driven model of influencers, and concludes by directing viewers to her own content as an example of curation.
[02]
Simple outline
- 1Challenge an established norm
- 2Introduce a new paradigm
- 3Showcase real-world examples
- 4Contrast new vs. old models
- 5Embody the new paradigm
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
Influencers, move away. There is a new kind of trend setter in town
Verbal hook · 40%
Influencers move away. There's a new kind of trendsetter in town.
Visual hook · 5%
A medium close-up of a stylishly dressed creator with unique clear-frame glasses and jewelry, speaking directly to the camera with expressive hand gestures.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A provocative declaration that dismisses a widely accepted concept or group, creating immediate intrigue and positioning the creator as a challenger.
Payoff
A call to action where the creator positions themselves as a prime example of the new paradigm, inviting the audience to engage with their content as a final, tangible proof of concept.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Paradigm Shift Manifesto
To establish authority and introduce a new trend by defining it, providing evidence, and contrasting it against an established, less desirable norm. The creator then embodies this new trend as a final proof point.
- 1
The Challenger's Proclamation
State that an established way of doing things is obsolete and a new one is emerging.
- 2
The New Paradigm Reveal
Name and introduce the new concept, person, or trend that is replacing the old one.
- 3
The Proof of Existence
Provide multiple, platform-specific examples of where this new paradigm is already happening, validating its existence.
- 4
The 'Why It Matters' Rationale
Explain the underlying problem or environmental condition that the new paradigm is a response to.
- 5
The Old vs. New Dichotomy
Directly compare the new paradigm to the old one, highlighting the key functional and ethical differences.
- 6
The Value System Distinction
Differentiate the new paradigm by explaining its unique operational or economic model, further separating it from the old standard.
Themes
Techniques
Trends
Post caption
Are You next? #curators #trendsetterrrrrrr #trendpredictions #becomeaninfluencer
Text overlays
title · beginning
Influencers, move away. There is a new kind of trend setter in town
title · beginning
Trendsetters 2021 Curators
contextual · beginning
Cc: we have seen them create
informational · beginning
Moodboards on IG @Gastt_fashion
informational · beginning
eBay shopping lists on tiktok
contextual · beginning
ebay listings that have this vibe
contextual · beginning
Courtesy of @ufodelaney
informational · middle
Consumerist newsletters Via Substack
contextual · middle
Cc: curators respond to
informational · middle
A saturated fashion environment
informational · middle
Cc: unbiased and unaffiliated recommendations
call-to-action · middle
Ones to check on Tiktok: @everythingdesigner @ufodelaney @Nyctrends
call-to-action · middle
Ones to check on IG @ap0cene @Touristmagazine @trend.board
informational · middle
Cc: influencers who sell Your attention to advertisers
informational · end
Cc: Curators subsist from audience donations
title · end
Sample of curator content:
call-to-action · end
Cc: Check my video on On my favorite indie boutiques
Transcript
Influencers move away. There's a new kind of trendsetter in town. Let's talk about curators. We have seen them create mood worse on Instagram, eBay shopping best on TikTok, and consumerist better via Substack. Curators respond to a saturated fashion environment by providing unbiased and unaffiliated recommendations. Different from influencers who sell your attention to advertisers, curators subsist from audience donations. Check my latest video on my favorite boutiques.