@laneige_us
TikTok · Cinematic Trailer
@laneige_us MADE FOR THE EYEKONS. MEANT FOR THE SPOTLIGHT. 🎶 @KATSEYE takes centerstage, turning JuicePop Box Lip Tint into a full-on lip performance. Our 8 music-inspired shades use a water-to-oil remix that's made-to-move with you. Your lips, your spotlight. Available now, exclusively on the @sephora app. → 1/27 sephora #sephora @Kohl’s on our site. @The Grove → 1/30 @Amazon @Amazon Beauty
Performance
Video #16885 · Cinematic Trailer
[01]
The creator (Laneige) showcases their new JuicePop Box Lip Tint through a high-energy, music-video-style advertisement. The video features the girl group KATSEYE dancing and performing in various music-themed vignettes, with each member highlighting a different shade of the lip tint. Quick cuts, close-ups of the product, and text overlays identifying the shade names are used to create a dynamic and visually engaging product promotion.
[02]
[03]
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2.1M7.9×Montage of people using product@glossier · Product Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
LANEIGE
Visual hook · 85%
A visually striking opening shot of six women in silhouette against a bright pink background, followed by a rapid cut to a high-energy dance sequence.
[06]
Steal this for your own video
Open on in silhouette against a bold , then hard-cut to a high-energy sequence.
[07]
The promise the opener makes, and how the video pays it back
Hook
An energetic, wide shot establishing the collective group or theme, often using silhouettes or dynamic movement to create intrigue before the full reveal.
Payoff
The Final Tableau. A concluding shot that brings all the individual personas/elements back together into a single, powerful group image, reinforcing the overall brand identity and the collection as a whole.
[08]
The structural pattern this video runs on
Framework
The Persona Showcase
To present a product line with multiple variations by associating each variation with a distinct, aspirational persona or 'vibe' within a cohesive thematic world.
The Thematic Grounding
A quick montage that visually connects the product to the central theme (e.g., music, sports, art) using symbolic props and branding.
The Persona Cycle
A repeating sequence that showcases each product variation. This is the main body of the video, cycling through the micro-pattern for each item in the collection.
MADE FOR THE EYEKONS. MEANT FOR THE SPOTLIGHT. 🎶 @KATSEYE takes centerstage, turning JuicePop Box Lip Tint into a full-on lip performance. Our 8 music-inspired shades use a water-to-oil remix that's made-to-move with you. Your lips, your spotlight. Available now, exclusively on the @sephora app. → 1/27 sephora #sephora @Kohl’s on our site. @The Grove → 1/30 @Amazon @Amazon Beauty
branding · beginning
LANEIGE
contextual · beginning
LO-FI MAUVE
contextual · middle
POP-STAR PEACH
contextual · middle
DISCO CORAL
contextual · middle
RED CLASSIC
contextual · middle
JAZZY JAM
contextual · end
DJ PLUM
branding · end
LANEIGE
Do you read me by the emoji?