@orenmeetsworld
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@orenmeetsworld Scene report from this year’s Apple WWDC - going through this years features and developer tools and the new Liquid Glasa
Trending short videosApple design event behind-the-scenes
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Video #18145 · Vlog
Apple design event behind-the-scenesfrom @orenmeetsworld
[01]
Overview
The creator provides a behind-the-scenes report from Apple's WWDC event, starting with showcasing retro merchandise. He then breaks down Apple's new design philosophy and specific UI features like the customizable lock screen and call screening. The video concludes with an interview clip featuring Alan Dye from Apple's design team, who discusses the company's attention to detail and the goals of the new design.
[02]
Simple outline
- 1Establish current trend
- 2Introduce counter-trend
- 3Showcase visual examples
- 4Provide expert validation
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
Apple Design
Verbal hook · 55%
Spend the day at Apple with me to pick up retro merch and see Apple do what they do best...
Visual hook · 20%
A quick cut from an interview setup to a person holding up a black t-shirt with the nostalgic, colorful retro Apple logo, creating immediate visual interest and a sense of exclusivity.
[06]
Hook template
Steal this for your own video
Come spend the day at with me while I .
- — Come spend the day at a Michelin star kitchen with me while I learn how they plate dishes most people never see up close.
- — Come spend the day at a Formula 1 garage with me while I break down the engineering details hidden from the public.
- — Come spend the day at New York Fashion Week with me while I uncover how designers prep collections before they hit the runway.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An aspirational premise that offers exclusive, behind-the-scenes access to a high-status subject or location, immediately establishing value and curiosity.
Payoff
The final articulation of the subject's core philosophy, delivered by an authority figure, which provides a sense of intellectual closure and validates the video's initial thesis.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Counter-Narrative Report
To establish a prevailing trend or standard, introduce a subject that defies it, and then use expert testimony to validate and explain the subject's unique philosophy.
- 1
The Cultural Baseline
Defines the current, widely accepted standard or trend in a given field. This sets the context and creates a point of comparison for the main subject.
- 2
The Paradigm Shift Declaration
Presents the video's core thesis by introducing a subject or concept that directly challenges or subverts the established baseline, creating intellectual tension.
- 3
The Visual Evidence Montage
A rapid succession of visual examples that prove the thesis stated in the previous beat, demonstrating the new paradigm in action across various applications.
- 4
The Authority Introduction
Transitions from showing to telling by introducing an expert, insider, or authority figure who can provide credible, behind-the-scenes rationale for the paradigm shift.
- 5
The Designer's Rationale
The expert explains the intricate details and specific mechanics behind the new approach, adding a layer of technical depth and satisfying viewer curiosity about the 'how'.
- 6
The Unifying Philosophy
The expert articulates the overarching goal or core principle that guided the new design, resolving the initial tension and providing a satisfying conceptual conclusion about the 'why'.
Themes
Techniques
Trends
Post caption
Scene report from this year’s Apple WWDC - going through this years features and developer tools and the new Liquid Glasa
Text overlays
title · beginning
Apple Design
contextual · beginning
spend the day at
contextual · beginning
Apple with me
contextual · beginning
retro merch
contextual · beginning
what they do best
contextual · beginning
living in the future
contextual · middle
lean raw
contextual · middle
pixelated
contextual · middle
nostalgic and faded
contextual · middle
blur is back and
contextual · middle
depth is the
contextual · middle
with the Liquid Glass
contextual · middle
UI system
contextual · middle
of customizable looks
contextual · middle
adaptable lock screen
contextual · middle
UI with spatial photos
contextual · middle
your spam calls for
contextual · middle
proof of human
contextual · middle
handle your holds
contextual · middle
cleaner camera
contextual · middle
tabs back in photos
contextual · middle
like fashion
contextual · middle
swing in cycles
contextual · middle
Alan Dye
contextual · middle
from their team
contextual · middle
new release
contextual · middle
little tiny detail
contextual · middle
the magnifying
contextual · middle
to magnify text
contextual · end
to place your cursor
contextual · end
liquid animation
contextual · end
with this redesign
contextual · end
felt familiar
contextual · end
paradigms
contextual · end
liquid glass
contextual · end
completely feels new
Transcript
Spend the day at Apple with me to pick up retro merch and see Apple do what they do best, make you feel like you're already living in the future. Aesthetics today lean raw, pixelated, nostalgic and faded. But for Apple, blur is bad, and depth is the new flat with the liquid glass UI system and a wide variety of customizable looks. This is the new adaptable lock screen UI with spatial photos. They now screen your spam calls for proof of human, handle your hold, plus a redesigned cleaner camera, tabs back in photos. Interfaces like fashion, swing in cycles. I talked to Alan Dye from their team about the new release. One of the things we love about what we do here is that we not only care about the big the big overall picture, but also every little tiny detail. So I think you saw that, like, when when you're using the the the magnifying glass to to magnifying text or place your worse, you get that lovely liquid animation. With this redesign, one of our main goals was we wanted something that really still felt familiar. And, you know, when you pick up your phone, you still know how to use it. Follows a lot of the same paradigms and patterns that we've used in the best. But through this, new material with liquid glass, completely feels new.