Viral Hooks
Trending short videosCreator rates upcoming Apple products
R

@raitryna

TikTok · Speaker address

@raitryna I’ve bought every iPhone since the iPhone 5s and I’m not stopping now. Here’s everything you can expect to be released tmrw #apple #tech #iphone #iphone18pro #spendingmoney

View original on TikTok

The edit1 shot · 15 text
Shots Text1:30

Performance

Views
1.3M
Likes
133.3K
Comments
429
Engagement
10%
Outlier
1.1×
Length · 8 Sept 2026
1:30

Video #41504 · Speaker address

Creator rates upcoming Apple productsfrom @raitryna

[01]

Overview

The creator, surrounded by old iPhone boxes, lists all the rumored new products Apple is releasing. He goes through each item—including new iPhones, Apple Watches, AirPods, HomePods, and Apple TV—and gives his personal verdict on whether he will be buying it or passing on it, explaining his reasoning for each decision.

[02]

Simple outline

  1. 1Establish extreme credibility
  2. 2State the sorting mission
  3. 3Rapidly classify items
  4. 4Justify each classification
  5. 5Prompt audience classification

[03]

Related videos

[04]

Classification

Concepts
Rapid Fire ListicleBuying ListPredictions
Elements
Image OverlayJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

I'm buying the new iPhone 18 Pro (All the new products Apple is releasing tmrw)

Verbal hook · 30%

Not afraid to admit that I bought a new iPhone every single year for the last ten years.

Visual hook · 15%

The creator is sitting at a table surrounded by large stacks of old iPhone boxes, visually establishing his history as a long-time Apple customer.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Authority Hook: Make a bold, slightly extreme claim that establishes deep experience or passion for the subject, proving you're qualified to make these judgments (e.g., 'I've bought one every year for 10 years').

Payoff

The Summary & Call to Action: Briefly recap the most important 'keep' decisions and then turn the question to the audience, asking them to share their own choices in the comments.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The 'Buy or Pass' Gauntlet

A credible enthusiast rapidly sorts a list of upcoming or available items into a binary 'keep' or 'discard' category, providing quick, personal justifications for each choice to guide the viewer's own decision-making process and spark debate.

  1. 1

    The Mission Statement

    Clearly state the list of items to be reviewed and the binary sorting criteria that will be used throughout the video (e.g., 'I'll tell you which ones I'm buying versus passing on').

  2. 2

    The Flagship Gauntlet

    Begin the sorting process with the most anticipated or high-stakes items to immediately capture viewer interest and deliver on the hook's promise.

  3. 3

    The Accessory Gauntlet

    Transition to secondary, lower-stakes items, maintaining momentum with faster-paced judgments and justifications.

  4. 4

    The Ecosystem Gauntlet

    Evaluate items that complement the flagship products, demonstrating a deeper level of thought about how the items work together.

  5. 5

    The Speculative Closer

    Introduce a final, hypothetical, or 'wildcard' item to evaluate, adding an element of surprise and forward-thinking analysis.

Themes

  • Consumerism
  • Brand Loyalty
  • Tech Speculation
  • Satire

Techniques

  • Direct address
  • Listicle format
  • Visual aids

Trends

  • Product release speculation
  • Buy or Pass content

Post caption

I’ve bought every iPhone since the iPhone 5s and I’m not stopping now. Here’s everything you can expect to be released tmrw #apple #tech #iphone #iphone18pro #spendingmoney

Text overlays

  • title · beginning

    I'm buying the new iPhone 18 Pro (All the new products Apple is releasing tmrw)

  • contextual · middle

    iPhone 18 Pro

  • contextual · middle

    iPhone 18 Pro Max

  • contextual · middle

    iPhone Fold

  • contextual · middle

    Dark Gray

  • contextual · middle

    Silver

  • contextual · middle

    Dark Cherry

  • contextual · middle

    Light Blue

  • title · middle

    IPHONE FOLD

  • contextual · middle

    AW Series 12

  • contextual · middle

    AW Ultra 4

  • contextual · middle

    AirPods 5

  • contextual · middle

    HomePad

  • contextual · middle

    HomePod mini 2

  • contextual · middle

    Apple TV 4K

Transcript

Not afraid to admit that I bought a new iPhone every single year for the last ten years. And tomorrow, Apple's coming out with a bunch of new products, so let's go over them, and I'll tell you which ones I'm buying versus passing on. This year, it looks like Apple's coming out with three new iPhones, iPhone 18 Pro, the Pro Max, and the iPhone fold, or the iPhone Duo. I'm definitely gonna be getting two of them. Definitely the iPhone 18 pro because I like to have the best camera for my content, and then the iPhone fold because that is the newest, greatest innovation that Apple's had in the last ten years. So I definitely wanna try it out. I don't know if I'll keep it, but we'll see. Next up, two new Apple watches. Pass on both of those. I prefer to wear real watches. AirPods five. I don't know. I have the latest AirPods. They work just fine. So unless it is a crazy, crazy improvement, I'll probably pass on tier AirPod fives fives as well. Then we have the HomePod, which I am so excited about. I've been waiting for Apple to do this for so long. One, I need a new speaker for my new apartment. Better, two, just to have a tablet control center for my smart home, it would be really nice. HomePod mini twos, maybe just to scatter around the house for good audio everywhere in the bedroom, the bathroom, the living room. Not sure. That's a maybe, but probably a pass if I end up getting the main HomePad. And then the Apple TV four k, I've never had Apple TV in my life. Everyone who I've ever met swears by it. So I will probably test that out, get it from my new TV and my living room better. And I think that's everything that's coming out. Potentially, Apple Glasses, I don't no. If it's anything like the Vision Pro pass, if it's anything like the Meta Glasses, maybe. I'll be interested to see what they come out with. I cannot wait to get my hands on these new phones, the 18 pro and the iPhone fold. Let me know what products are you picking up. Peace.

Creator rates upcoming Apple products | Viral Hooks