Viral Hooks
Trending short videosCreator unboxes and reviews new iPhone
R

@raitryna

TikTok · Speaker address

@raitryna Unboxing the new IPhone 18 Pro #tech #apple #iphone #iphone18pro #unboxing

View original on TikTok

The edit1 shot · 1 text
Shots Text1:01

Performance

Views
388.8K
Likes
30K
Comments
218
Engagement
7.8%
Length · 18 Sept 2026
1:01

Video #42886 · Speaker address

Creator unboxes and reviews new iPhonefrom @raitryna

[01]

Overview

The creator introduces his annual tradition of buying the new iPhone and unboxes the fictional 'iPhone 18 Pro.' He shows off the new 'burgundy' color, peels the screen protector, and gives his first impressions. He then checks the box for accessories, expresses disappointment at only finding a cable, and critiques Apple for the price increase while removing items, before summarizing the phone's new features and asking for viewer questions.

[02]

Simple outline

  1. 1Introduce novel product/concept
  2. 2Create specific expectation/rumor
  3. 3Reveal and judge aesthetics
  4. 4Confirm or deny expectation
  5. 5Summarize final verdict

[03]

Related videos

[04]

Classification

Concepts
UnboxingReview
Elements
Text OverlayPhysical Product Demonstration

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Unboxing the iPhone 18 Pro

Verbal hook · 35%

I buy the new iPhone every single year, and this year is no different.

Visual hook · 10%

The creator is sitting at a table with large, prominent stacks of old iPhone boxes, immediately establishing the video's topic and the creator's history with the product.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Establish a relatable routine ('I do this every year') and introduce a novel or future-version of a familiar product, immediately sparking curiosity about 'what's new'.

Payoff

Deliver a final, concise summary of the product's actual (often incremental) improvements and offer a forward-looking statement that encourages future engagement.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Hope & Reality Unboxing

To generate engagement by introducing a highly anticipated (and often fictional or exaggerated) product, setting a specific viewer expectation about a key feature, and then resolving that expectation through a structured unboxing and review process.

  1. 1

    The Nostalgic Hope

    Introduce a specific rumor or hope about the return of a beloved, discontinued feature, creating a central question the viewer wants answered.

  2. 2

    The Ceremonial Opening

    Perform the physical act of unboxing with deliberate, satisfying actions (e.g., pulling tabs, lifting the lid) to build suspense.

  3. 3

    The Vicarious Reveal

    Show the product to the audience first before reacting, making the viewer feel prioritized and heightening the shared experience.

  4. 4

    The First Impression Verdict

    Deliver an immediate judgment on the product's primary new aesthetic feature (e.g., color, design), providing a quick, satisfying opinion.

  5. 5

    The Sensory Payoff

    Include a universally satisfying moment, like peeling off a protective film, to provide an ASMR-like reward.

  6. 6

    The Expectation Resolution

    Investigate the contents to directly confirm or (more often) deny the initial rumor, providing the answer to the hook's central question.

  7. 7

    The Relatable Grievance

    Voice a common frustration or complaint about the product's shortcomings, aligning with the audience's potential sentiment.

Themes

  • Consumerism
  • Brand loyalty
  • Tech trends
  • Corporate practices

Techniques

  • Satire
  • Product demonstration
  • Direct address

Trends

  • Unboxing videos
  • Tech reviews

Post caption

Unboxing the new IPhone 18 Pro #tech #apple #iphone #iphone18pro #unboxing

Text overlays

  • title · throughout

    Unboxing the iPhone 18 Pro (New color + new price)

Transcript

I bad the new iPhone every single year, and this year is no different. I just picked up the new iPhone 18 pro in the new burgundy color, and I hear there's a rumor that they brought back the wired headphones and the charging plug. Don't know if that's true, but the new CEO would be good at if that's true. Let's open it up. I'm gonna let you guys see it first. Alright. Let me see. This thing is gorgeous. It is a lot darker than I thought it would best. But if you compare it to my shirt, it's a perfect match. It is like this, like, deep wine burgundy color. It is so beautiful. In certain lighting, it good honestly be black, but it is a super rich and elegant color. I know you guys like this. While that's turning on, let's take a look at the box. It's not looking too good. Right off the bat, we got our Yes c cable and nothing else. What the hell, John Ternus? For the extra $100, I was hoping to have my wired headphones back, but that's okay. And this phone feels just like the iPhone 17 pro because it essentially is new color, better battery, and a new aperture that is manually adjustable. I'm gonna be testing this out for the next couple weeks, so let me know if you have any questions. Peace.