Designer pitches hypothetical Costco merch collectionfrom @spaceboycole

Framework

The Speculative Rebrand

Leveraging brand affinity to propose a hypothetical, improved product line that escalates from practical designs to meme-centric viral objects.

1. 1

   The Status Quo Rejection

   Briefly displaying and dismissing the existing offerings to create a 'market gap' for the new designs.

2. 2

   The Credibility Anchor

   Introducing the first few items as high-quality, wearable staples to establish design competence and trust.

3. 3

   The Functional Twist

   Presenting an item that solves a specific user friction (e.g., ID access) to add utility to the aesthetic appeal.

4. 4

   The Meme Escalation

   Transitioning from standard merchandise to items that reference specific 'inside jokes' or lore associated with the brand.

5. 5

   The Objectification Climax

   Revealing the most absurd items that mimic physical objects or food, maximizing shock value and shareability.

6. 6

   The Ecosystem View

   Displaying all individual items together in a single frame to demonstrate the cohesiveness of the collection.