@spaceboycole
Instagram · Graphic Yap
@spaceboycole @wafflehouseofficial can I get these on the menu 🧇
Trending short videosCreator pitches merch ideas for brand
The edit1 shot · 1 text
Shots Text0:38
Performance
- Views
- 239.1K
- Likes
- 17.3K
- Comments
- 451
- Engagement
- 7.4%
- Outlier
- 3.8×
- Length · 20 Aug 2026
- 0:38
Video #39522 · Graphic Yap
Creator pitches merch ideas for brandfrom @spaceboycole
[01]
Overview
The creator, a designer, presents a hypothetical merchandise collection for Waffle House. He starts by criticizing their existing merch, then rapidly showcases a series of his own creative concepts, including apparel like crewnecks, t-shirts, and hoodies, as well as accessories like boxing gloves, an ashtray, and a beanie, all themed around Waffle House's culture and 'Fight Club' meme.
[02]
Simple outline
- 1Identify a brand's flaw
- 2Showcase creative alternatives
- 3Reveal the complete vision
- 4Issue a direct challenge
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
COOL SH*T
Verbal hook · 40%
Cool shit I'd do for Waffle House.
Visual hook · 5%
A man in sunglasses sits in a wood-paneled office with a large, bold yellow text overlay on a computer screen next to him.
[06]
Hook template
Steal this for your own video
COOL SH*T I'D MAKE FOR
- — COOL SH*T I'D MAKE FOR MCDONALD'S
- — COOL SH*T I'D MAKE FOR THE NFL
- — COOL SH*T I'D MAKE FOR YOUR GYM
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, declarative statement of intent to 'fix' or 'reimagine' a well-known brand or product, immediately establishing the video's premise.
Payoff
A direct call to action or a final punchline aimed at the brand itself, often using brand-specific language to demonstrate insider knowledge and land a memorable final thought.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Brand Intervention Blueprint
To critique a brand's existing offering (e.g., products, marketing, design) by presenting a rapid-fire showcase of superior, conceptually-driven alternatives.
- 1
The Justification
The creator explicitly states the problem with the brand's current state, often with visual proof (e.g., showing the 'bad' version), establishing the need for the intervention that follows.
- 2
The Creative Gauntlet
A fast-paced, sequential presentation of multiple creative solutions or concepts. Each item is revealed quickly to build momentum and showcase the breadth of the creator's vision.
- 3
The Synthesis Shot
A single visual that displays all the proposed concepts together, solidifying them as a single, cohesive collection or strategy and providing a moment of summary.
Themes
Techniques
Trends
Post caption
@wafflehouseofficial can I get these on the menu 🧇
Text overlays
title · beginning
COOL SH*T
Transcript
Cool shit I'd do for Waffle House. I would do a whole new merch collection, because this merch ain't serving. Starting off with this crewneck, where the logo says Fight Club, and to go with it, waffle boxing gloves. This tier shirt that says I Heart Waffle Worse. The ceramic waffle ashtray. This long sleeve that has an eagle made out of syrup flames. A waffle trucker hat, a t shirt that has the iconic sign hand drawn on the back, the Waffle House boxing shorts, Waffle House fight club, no chairs allowed, the iconic apron, but it says fight club, this t shirt that says bad on the house, a waffle knit long sleeve, a waffle knit beanie, a waffle flannel, and this hoodie that says my fight club meets at waffle house. Full waffle house collection. Waffle worse, you need to serve these late night.