@orenmeetsworld
TikTok · Split screen
@orenmeetsworld Ranking 2026 Super Bowl ads and what you can learn about advertising and marketing
@orenmeetsworld
TikTok · Split screen
@orenmeetsworld Ranking 2026 Super Bowl ads and what you can learn about advertising and marketing
Performance
Video #19097 · Split screen
[01]
The creator provides a rapid-fire review and rating of several 2024 Super Bowl commercials. He analyzes ads from Claude, Svedka, Coinbase, Bud Light, Fanatics, and Instacart, critiquing their strategy, execution, and audience reception, before briefly covering some smaller, regional ad campaigns.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
Super Bowl Ad Ratings
Verbal hook · 60%
Ranking this year's Super Bowl ads, and it's not pretty.
Visual hook · 15%
A dynamic four-panel collage showing a laughing cowboy, a robot, a smiling woman, and a band, with the creator's face overlaid in the center.
[06]
Steal this for your own video
Ranking 's , and it's not pretty.
[07]
The promise the opener makes, and how the video pays it back
Hook
A provocative opening statement that establishes a critical tone and promises an unfiltered, expert evaluation of a popular category of items.
Payoff
A grand, sweeping conclusion that summarizes the overall performance of the category and delivers a final, powerful judgment on the state of the entire industry or field.
[08]
The structural pattern this video runs on
Framework
The Expert Gauntlet
A rapid-fire critique of multiple items within a single category, where each item is judged against an expert standard, culminating in a broad industry-level conclusion.
The Niche Failure Analysis
Analyzes an item that failed by being too niche for its intended audience, establishing the creator's strategic awareness.
The Ego-Driven Flop
Critiques an item based on the flawed motivation behind its creation, offering a deeper, more cynical insight.
The Brand Perception Mismatch
Deconstructs an item where the creative concept was disconnected from the public's negative perception of the brand itself.
The Successful Execution (With a Caveat)
Praises an item for its technical and creative success but places it within a larger, challenging context for the brand, showing nuanced judgment.
The Double-Edged Sword
Highlights an item that succeeded on one level (e.g., awareness) but inadvertently exposed a different, more fundamental weakness.
The Pain-Point Solution
Applauds an item for its strategic brilliance in directly addressing a known customer problem.
The Guerilla Showcase
Shifts focus to lesser-known, unconventional, or 'insider' examples to demonstrate deep domain knowledge and reward the viewer with unique information.
Ranking 2026 Super Bowl ads and what you can learn about advertising and marketing
title · beginning
Super Bowl Ad Ratings
contextual · beginning
ranking this
branding · beginning
bowl.ads
informational · middle
Ads are coming to AI. But not to Claude.
title · middle
Everything coinbase
informational · end
OpenAI swapped out its Super Bowl spot just hours before NBC's final deadline
Rank this year's Super Bowl bad, and it's not pretty. I liked Cloud's AI ads personally, but surrounded by people that aren't terminally online, they didn't get that the second character was ChachiPT. While fun and really well executed, this ad overestimated the AI savvy of the populace, and I don't think hit its mark six. Stenka, which I did not realize still existed, aired the first AI generated Super Bowl bad. A milestone for truly no one. The worst ad agency you've ever heard of doing a spot purely for their own ego that no one likes. I would much rather have watched a cast of characters workshop how they're actually gonna become the top vodka of tier. Coinbase did a pattern interrupt sing along to Backstreet's Bad, but no one I was with knew what was happening then they figured it out tier when Coinbase was showed at the end everyone had visible disgust. They have a big brand perception problem from an industry with 95% negative connotation and need to fix that somehow first before trying to run fun ads. Bud Light did a great job with the white boy Avengers. This ad was funny, relevant, bad cool cinematography. This is a good bad. I'll give this an eight. I think they have years of executing at this level before Bud Light becomes a default pick for their base again. Kendall Jenner tier Fanatics, a really technically well done bad. The Kardashians leaning into their lore. The real winner here is them being the main characters and it had the right impact. Everyone I was with was like Fanatics has a sports good, but then people proceeded to bitch about Fanatics core product, which I didn't realize is universally despised. No, this is another brand over their skis, one out of 10 because it's morally toxic. The Instacart Bananas ad with Ben Stiller and Benson Boone calls out our actual customer pain point. Grocery pickup people pick bad produce, it's part of why people don't use the service. It hooks with celebrity, tier you going with spectacle and then ties in the pain point, albeit lightly. Seven, in more guerilla news, I love the podcast t tier p no, aired a regional ad in SF no only paid like 50 k. And the spot had all their brand guests inside the bad, so everyone was gonna share it, which is a really savvy play for them. Air aired an ad with an Indian cast on Star Sports India, which is amazing. And then OpenAI leaked the far better ad they didn't do on Reddit. Tier at least at the party I was at, no one was inspired to buy anything. There wasn't really any good laugh and no one left with a recurring joke. The marketers lost and the big ad agency era ends with a true whimper of mediocrity.