@jason_swet
TikTok · Greenscreen Talking Head
@jason_swet Which of these ratings is completely off?? I focus more on art direction but art direction always includes the concept, storytelling and how the message comes to life. Not easy to stay in my lane!! Also I use “ambient ad” very loosely here. Ambient advertising is about making the ads a part of their environment. Using the context of the media. Even using unexpected objects as media. Would love your thoughts!
Performance
Video #16880 · Greenscreen Talking Head
[01]
The creator rates the art direction of various out-of-home advertisements on a scale of 1 to 10. He analyzes each ad's concept, typography, and use of the medium, providing a quick critique and a numerical score for brands like The RealReal, The Ordinary, BBC World, Land Rover, Timex, and Ace & Tate.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
Rating the ART DIRECTION (Best of OOH)
Verbal hook · 10%
Rating the art direction.
Visual hook · 30%
A picture-in-picture layout showing the creator in the foreground against a visually dense background collage of multiple posters featuring extreme close-ups of faces.
[06]
Steal this for your own video
Rating the of .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct statement of the video's premise: to rate a curated list of items based on a specific professional criterion.
Payoff
Conclude with a final, high-scoring example that perfectly embodies the evaluation criteria, while also crediting the source of the curated content to build community and authority.
[08]
The structural pattern this video runs on
Framework
The Rapid-Fire Rating
A rapid-fire evaluation of multiple items within a specific niche, where each item is presented, critiqued with expert justification, and assigned a definitive numerical score to create a rhythm of judgment and payoff.
The Detail-Oriented Critique
Establish expertise by critiquing a minor flaw in an otherwise acceptable example, setting a high standard for evaluation.
The Minimalist Nod
Appreciate a simple but clever execution, showing that complexity isn't the only path to a good score.
The Strategic Breakdown
Analyze the creative risks and rewards of an example, demonstrating a deeper level of strategic understanding beyond surface-level aesthetics.
The Gimmick Penalty
Devalue an item that relies on a single clever trick but lacks overall substance, reinforcing the importance of holistic execution.
The Contextual Masterpiece
Reward an example that masterfully integrates with its environment or medium, showcasing the pinnacle of contextual design.
The 'Too Many Cooks' Critique
Identify and penalize an example that feels cluttered or compromised by too many inputs, a relatable industry problem.
The Impact Over Product
Celebrate an example that successfully sells the benefit or feeling of a product rather than the product itself, teaching a key principle.
The Component-Based Judgment
Isolate and rate different creative components separately (e.g., great writing, average visuals) to showcase nuanced judgment.
Which of these ratings is completely off?? I focus more on art direction but art direction always includes the concept, storytelling and how the message comes to life. Not easy to stay in my lane!! Also I use “ambient ad” very loosely here. Ambient advertising is about making the ads a part of their environment. Using the context of the media. Even using unexpected objects as media. Would love your thoughts!
title · beginning
Rating the ART DIRECTION (Best of OOH)
informational · middle
5
informational · middle
6
informational · middle
7
informational · middle
4
informational · middle
8
informational · middle
4
informational · middle
9
informational · middle
6
informational · end
9
Rating the art direction. Got some of the best out of home ads, billboards. Love a good play on words, but is it just me or that no last season should be italicized? It's probably the tagline. I like it. Five. Fun little one off. Can't do much more than this, but it's clever. Six. When you go minimalist, you run the risk of being ignorable. But, like, a simple type treatment makes this really stand out. If you're gonna read it, you're gonna read the whole thing. Seven. 20% off everything, even this billboard. Good. I'm a fan of ambient advertising. Worst feel like the rest is really boring. It's really easy to pass this by and not get the idea. Four. Similar, but using the medium and the context of the ad to accentuate the message. Eight, using the medium and and breaking the medium to accentuate the message. But I'm gonna be a stickler because it's just so cluttered. You can hear the clients asking to add in more things. Oh, we have this feature. We have this feature. Four. Again, I'm a sucker for these, but I just love that they're not showing the product. They're showing the impact of the product, the benefit. Nine. No the tier without seeing you have 1,249 unanswered emails. Love the copywriting, but from our direction standpoint, there's nothing that truly shines except for the restraint, I guess. Too harsh. Six. Appreciate because of marketing curating all of these, because as an advertising creative, actually, I don't care to stay up on advertising. So check them out. And this one's a nine. I think it rolled out when we were all looking at the sun looking for the eclipse. I just love good awkwardly close-up photography.