Viral Hooks
Trending short videosVoiceover rates Super Bowl ads
N

@not.to.rest

TikTok · Vlog

@not.to.rest Replying to @Heaven’s EP🫡 Rating The Super Bowl Ads That Were Almost Worse Than The Actual Super Bowl Let us know what you think about our ratings.

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The edit1 shot · 9 text
Shots Text1:03

Performance

Views
579.3K
Likes
23.8K
Comments
105
Engagement
4.1%
Outlier
766.3×
Length · 11 Feb 2026
1:03

Video #18161 · Vlog

Voiceover rates Super Bowl adsfrom @not.to.rest

[01]

Overview

The creator provides a voiceover review of three Super Bowl commercials from Coinbase, Wegovy, and Levi's. They analyze the strategy and execution of each ad, providing critical commentary and assigning a numerical score out of 10 for each one, while using clips from the actual commercials to illustrate their points.

[02]

Simple outline

  1. 1State controversial thesis
  2. 2Rank a mediocre item
  3. 3Rank a terrible item
  4. 4Rank a perfect item
  5. 5Ask for audience judgment

[03]

Related videos

[04]

Classification

Format
Concepts
Rapid Fire ListicleExpert Rate/RankQ&A Response
Elements
VoiceoverB-Roll CutawayText OverlayOn-screen comment hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

RATING THE SUPERBOWL ADS

Verbal hook · 50%

Rating the Super Bowl ads that were almost worse than the actual Super Bowl.

Visual hook · 15%

The video opens with a dynamic shot of a person dancing on a brightly lit stage, combined with an on-screen user comment, creating immediate visual interest and context.

[06]

Hook template

Steal this for your own video

Rating the [content type] that were almost worse than [comparison subject].

  • — Rating the dating app profiles that were almost worse than being single.
  • — Rating the pitch decks that were almost worse than having no funding at all.
  • — Rating the wedding speeches that were almost worse than the open bar running dry.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, subjective claim that frames the entire list and invites immediate viewer investment or disagreement.

Payoff

A direct call-to-action that prompts the audience to debate the rankings, explicitly asking for their opinions to drive comments and engagement.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Escalating Verdict

A list-based review that ranks items on a dramatic "mediocre-to-worst-to-best" trajectory to maximize emotional payoff and engagement.

  1. 1

    The Baseline Setter

    The first item is reviewed with a mixed or mediocre verdict. This establishes the creator's critical standards and sets a neutral starting point for the emotional arc.

  2. 2

    The Dramatic Low Point

    The second item is reviewed with an overwhelmingly negative verdict. This fulfills the hook's provocative promise and creates tension, making the viewer wonder if anything will be good.

  3. 3

    The Satisfying Climax

    The final item is reviewed with a perfect or near-perfect verdict. This provides a strong sense of resolution and positive payoff, ending the list on a high note.

Themes

  • Ad effectiveness
  • Brand strategy
  • Creative criticism
  • Pop culture

Techniques

  • Voiceover
  • B-roll
  • Text overlay
  • Listicle format

Trends

  • Reaction content
  • Commentary content

Post caption

Replying to @Heaven’s EP🫡 Rating The Super Bowl Ads That Were Almost Worse Than The Actual Super Bowl Let us know what you think about our ratings.

Text overlays

  • contextual · beginning

    Reply to Heaven's EP Do a video about the Levi's commercial, it was a 9/10 for me, saw doechii in a new light fr [photo]

  • title · beginning

    RATING THE SUPERBOWL ADS

  • informational · beginning

    coinbase

  • informational · middle

    6/10

  • informational · middle

    wegovy

  • informational · middle

    1/10

  • informational · middle

    Finally Levi's

  • informational · end

    10/10

  • call-to-action · end

    Did we fairly rate these ads?

Transcript

Rating the Super Bowl ads that were almost worse than the actual Super Bowl. Number one, Coinbase. Coinbase ran a karaoke style ad and made an interpolation of everybody by the Backstreet Boys, making the lyrics their platform selling points. When we were watching this live, I won't lie, we were intrigued, but disappointed to see that it was Best at the end. This ad was creative, but they made the lyrics low in volume to expect people to sing along. I highly doubt anyone did, and I made it harder to hear what the song even was. This ad was okay. Six out of 10. Wegovy. Yet another uncreative weight loss pill ad. Of course, wegovy being a pharmaceutical drug has the budget to run a Super Bowl bad. But should they have? We think not. All this ad did was talk about what good does using celebrities that do not fit the description of what people would look like after taking Wagovy. One out of 10. Finally, Levi's. This ad says a lot without saying anything at all. Levi's played into their heritage and captured moments that all demographics of people can relate to while wearing Levi jeans. The ad was fun and it made sense from the start. It absolutely made people more inclined to buy Levi jeans after watching the ad. That's a 10 out of 10 for us. Did we fairly rate these bad, or do you think otherwise?

Voiceover rates Super Bowl ads | Viral Hooks