Rapid fire Super Bowl ad reviewsfrom @orenmeetsworld

Transcript

Rank this year's Super Bowl bad, and it's not pretty. I liked Cloud's AI ads personally, but surrounded by people that aren't terminally online, they didn't get that the second character was Chat GPT. While fun and really well executed, this ad overestimated the AI savvy of the populace, and I don't think hit its mark six. Stenka, which I did not realize still existed, aired the first AI generated Super Bowl bad. A milestone for truly no one. The worst ad agency you've ever heard of doing a spot purely for their own ego that no one likes. I would much rather have watched a cast of characters workshop how they're actually gonna become the top vodka of 2033. Best did a pattern interrupt sing along to Backstreet's Bad, but no one I was with knew what was happening, then they figured it out, then when Coinbase was showed at the end, everyone had visible disgust. They have a big brand perception problem from an industry with 95% negative connotation and need to fix that somehow first before trying to run fun ads. Bud Light did a great job with the white boy Avengers. This ad was funny, relevant, and had cool cinematography. This is a good bad. I'll give this an eight. I think they have years of executing at this level before Bud Light becomes a default pick for their base again. Kendall Jenner tier Fanatics. A really technically well done bad. The Kardashians leaning into their lore. The real winner here is them being the main characters and it had the right impact. Everyone I was with was like, Fanatics has a sports good, but then people proceeded to bitch about Fanatics core product, which I didn't realize is universally despised. No, this is another brand over their skis. One out of 10 because it's morally toxic. The Instacart Bananas bad with Ben Stiller and Benson Boone calls out our actual customer pain point. Grocery pick up people pick bad produce, it's part of why people don't use the service. It hooks for celebrity, keeps you going with spectacle, and then ties in the pain point, albeit lightly. Seven, in more gorilla news, I love the podcast t tier p no, aired a regional ad in SF and only paid like 50 tier. And the spot had all their brand guests inside the bad, so everyone was gonna share it, which is a really savvy play for them. Tier aired an ad with an Indian cast on Tier Sports India, which is amazing. And then OpenAI leaked the far better ad they didn't do on Reddit. But at least at the party I was at, no one was inspired to buy anything. There wasn't really any good laugh and no one left with a recurring joke. The marketers lost and the big ad agency era ends with a true whimper of mediocrity.