@contourcube We need your help 🤍
We want to create the ultimate product that feels like the missing piece in your routine. No idea is too small, too weird, or too “out there”. If you’ve ever thought, why doesn’t this exist?… this is your moment.
We’ll build it together, take you behind the scenes, fly to Korea, test, tweak, document everything, and bring it to life with you every step of the way.
Drop your ideas below and let’s create the next viral must-have together ✨
#contourcube #productdevelopment #community #skincareinnovation #skincareproducts
Founder crowdsources next product ideafrom @contourcube
[01]
Overview
The founder of Contour Cube directly addresses the audience to recount the brand's history of community-driven product development, showcasing how customer feedback led to new shapes, sizes, and serums. She then pivots to a strong call-to-action, asking viewers to comment their ideas for the brand's next product, promising to fly to Korea to manufacture the best suggestion.
Fast-paced opening shot of the founder holding multiple colorful skincare products, immediately establishing visual interest and product context.
[06]
Hook template
Steal this for your own video
This is [person's name], and [he/she/they] needs your help.
— This is Marcus, and he needs your help.
— This is Lily, and she needs your help.
— This is Jordan, and they need your help.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Direct address introducing a specific entity and an immediate, high-stakes request for audience participation in a major upcoming decision.
Payoff
A grand, high-effort promise tied directly to the viewer's input (e.g., traveling globally to manufacture their specific idea), maximizing the incentive to comment and share.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Community Co-Creation Blueprint
Leveraging brand history and a proven track record of community listening to incentivize high-value audience engagement for future development.
1
The Humble Origin
Establishes credibility by explaining the initial problem the entity solved, grounding the narrative in relatable struggles before the success.
2
The Audience Takeover
Highlights how the community organically adopted and modified the original solution, shifting the narrative 'hero' status from the creator to the consumer.
3
The Proof of Action
A rapid-fire sequence demonstrating a clear track record of turning past audience requests into tangible results, proving that viewer input actually matters.
4
The Collaborative Pivot
Transitions from past successes to a current blank slate, explicitly asking the audience to fill the creative void with their own ideas.
Themes
Community-driven development
Brand evolution
Customer listening
Innovation
Techniques
Direct to camera address
Product B-roll
Rapid pacing
Call to action
Trends
Founder-led marketing
Building in public
Interactive product development
Post caption
We need your help 🤍
We want to create the ultimate product that feels like the missing piece in your routine. No idea is too small, too weird, or too “out there”. If you’ve ever thought, why doesn’t this exist?… this is your moment.
We’ll build it together, take you behind the scenes, fly to Korea, test, tweak, document everything, and bring it to life with you every step of the way.
Drop your ideas below and let’s create the next viral must-have together ✨
#contourcube #productdevelopment #community #skincareinnovation #skincareproducts
Text overlays
title · beginning
This is Sarah
hook · beginning
and she needs your help
informational · beginning
We're creating a new product this year
branding · middle
Contour Cube
contextual · middle
Made in Korea
call-to-action · end
Drop your idea below
Transcript
This is Sarah, and she needs your help. We're creating a new product this year, and we want you to decide what it is. When they created Contour Cube, they had no idea what would happen. There was no tool designed for icing your face. People were using slippery ice cubes. It was not a vibe. But then something bigger happened. We met thousands of you. You used it to depuff, to wake your face up. It became your moment of calm before 9AM, and then you started freezing everything. Everything. We saw it. So they made freezable serums designed to be frozen inside the cube. Made in Korea. We listened. You wanted shapes, so they made gua cube. You wanted travel, so they made a mini. You wanted colors. They did that too, but now tier really need your help. We've always built this brand with you, so let's do it again. What should we create next? Space, body, something completely unexpected? Unexpected? And if it's good, we'll literally fly to Korea and make it together. So drop your idea below. I'm reading every single one.
Founder crowdsources next product idea | Viral Hooks
