@shanonmarks
TikTok · Speaker address
@shanonmarks Sell it. #innovation #technology #tech #design #business #engineering #startup #entrepreneur #SmallBusiness
Trending short videosStep-by-step business development framework mapped out on a digital whiteboard
The edit1 shot · 2 text
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Performance
- Views
- 180.4K
- Likes
- 12K
- Comments
- 144
- Engagement
- 6.7%
- Outlier
- 4.8×
- Length · 26 Aug 2020
- 0:58
Video #2080 · Speaker address
Step-by-step business development framework mapped out on a digital whiteboardfrom @shanonmarks
[01]
Overview
The creator presents a comprehensive, step-by-step framework for business development. He begins by speaking directly to the camera, then cuts to a digital whiteboard on a tablet where he visually maps out the entire process, starting with setting goals, moving through market research, building a plan, defining positioning, and concluding with marketing execution, teasing the next video in the series.
[02]
Simple outline
- 1State the ultimate objective
- 2Reverse-engineer daily metrics
- 3Define the target
- 4Build the action plan
- 5Tease the next lesson
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
Business Development that just works
Verbal hook · 45%
Business development that just works.
Visual hook · 10%
A tight, direct-to-camera close-up of the speaker's face, creating an immediate and personal connection.
[06]
Hook template
Steal this for your own video
Here is the framework that actually works, step by step.
- — Here is the client acquisition framework that actually works, step by step.
- — Here is the fat loss framework that actually works, step by step.
- — Here is the content growth framework that actually works, step by step.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, high-value promise that the following framework solves a common, difficult problem and 'just works'.
Payoff
The 'To Be Continued' Hook. Instead of a hard conclusion, the video ends by promising a deeper dive into one of the key steps in the next video, creating an open loop that incentivizes following for more value.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Sequential Mastery Blueprint
Deconstructing a complex process into a simple, linear, step-by-step framework, making it appear easy and achievable. The narrative moves from high-level strategy to granular tactics, culminating in a promise of future value.
- 1
The North Star Objective
Establish the final, desired outcome. This is the 'why' that anchors the entire process, focusing on the ultimate result (e.g., profit, success) and the key targets that support it.
- 2
The Reverse-Engineered Metrics
Break down the high-level objective into the specific, quantifiable daily activities required to achieve it. This makes the big goal feel tangible and manageable.
- 3
The Target Definition
Shift focus from internal goals to the external target. This involves clearly identifying who the process is for and, just as importantly, who it is not for, including geographic or demographic boundaries.
- 4
The Tactical Assembly
Detail the concrete, actionable steps and resources needed to execute the plan. This is the 'how-to' section, broken into 2-3 sub-components (e.g., scripts, team, tools).
- 5
The Market Identity
Define how the user or business should present itself within its environment. This involves clarifying its unique value, pricing strategy, and core identity.
- 6
The Activation Command
The final step that instructs the viewer to put the entire, now-defined plan into motion across all relevant channels.
Themes
Techniques
Trends
Post caption
Sell it. #innovation #technology #tech #design #business #engineering #startup #entrepreneur #SmallBusiness
Text overlays
title · beginning
Business Development that just works
call-to-action · end
Worksheets and market research strategy tomorrow
Transcript
Business development that just works. Always start with your goals. Define your profit target, your take home. Design your revenue, deal, and lead targets to support that number. Then you can define the number of calls, meetings, proposals, and wins you'll need to get that number. Then you can move into market research. I'll cover this in detail tomorrow, but you're gonna want to define your exact customer and who you're going to avoid and the geography that you're going to cover. Even if you're virtual, you're gonna wanna know who's covering which geography. Now you can build your plan. Write the scripts that anyone can communicate, mission, vision, values, and value proposition. Build your team. This might be you right now, but think about the future. Set up your tools and get started with positioning. This is your value proposition, your pricing strategy, who you are and who you're not. Then you can finally move into marketing across all channels and put your plan into action. Tomorrow, market research.