Greenscreen guide to creative brainstormingfrom @fakeplasticbrands

Transcript

I'm starting to realize that people genuinely don't know how to brainstorm. 99% of creativity comes from connecting dots that haven't been connected before. Most of the tier, this happens at periods where you're not really trying to be creative. But luckily, there's a few different techniques you can use to make idea generation consistent. Grab a pen because I am going to show you two. The first one is forced connections. Let's say you have a brief and this brief is to do an ad on a newsletter and you have no idea how to crack this angle. You want to grab something that is seemingly completely unrelated to a newsletter. Let's say you have an onion. Now you put those two things up next to each other and you list off what they have in common. They both have layers you can peel back. They also both kind of have a shelf life and they're best when they're fresh. We literally best five seconds talking about this and we already have something that might work. Every issue peels back a layer, but it's only relevant if you consume it whilst it's fresh. Pretty interesting. Now tier point with forced connections is not always to get the final idea immediately, but the point is to get you thinking laterally. The second one is a little bit more deductive and you can get some pretty good ideas pretty fast. Let's say that I'm trying to think of a new content piece, and I want this content piece to be about productivity. We can apply a method called the five whys, which essentially is just asking why until we get to bedrock. Why do I want to make a content piece on productivity? People are obsessed with it. Why are people obsessed with it? Because they feel like they're not doing enough. Why do they feel like they're not doing enough? Because they're comparing themselves to people they see online. Why? Because visibility has become the measure of output. But why is that? We confuse being seen with being affected. That one tier, that's the idea for your next video. The point that I'm trying to make is that creativity isn't magic. It's a process. It's a method that you can replicate again and again. It's something you can practice and consistently get better at. Write it down and follow a structure. That's where the best ideas come from.