Music case study explains softwarefrom @joinwabi

Transcript

This guy has credits on 30% on The UK's number one singles. Better worst people had never heard his name. He was just credited as Fred. Stormzy, Ed Sheeran, Skrillex, Best, and he stopped writing for everyone else and started recording voice memos. No when I just got here, I was just a bit like, I don't wanna be here anymore. A stranger crying on the street became a song that sold out MSG. A friend on FaceTime became an anthem. His dad talking to a kid in a park became a better. Like trying to take very fleeting moments, expose as much beauty as is in them. You see, Fred doesn't sample records. He samples moments. And somehow, a voice memo nobody was supposed to hear ends up making 77,000 people lose their minds at the LA Coliseum. He said sampling wasn't real music thirty years ago too. Every time someone made something new out of something old, the industry said it didn't count. Fred didn't wait for permission. No label, no studio, just a laptop and taste. That's not technology replacing art. That's technology becoming the instrument. So if one guy with a laptop can turn a voice memo into a stadium anthem, what happens when everyone has that instrument? Right no, the same thing is starting to happen with software. It's not gonna be the app built for a million people. It's gonna be the one someone built from a mini frustration only they noticed.