@jamiepaigedoodles
TikTok · Speaker address
@jamiepaigedoodles As they say, mistakes are lessons learned 😮💨🥲 #smallbusinesstips #smallbusinesstiktok #stationeryshop
Trending short videosCreator lists three business mistakes
The edit1 shot · 5 text
Shots Text0:59
Performance
- Views
- 281.6K
- Likes
- 18.3K
- Comments
- 138
- Engagement
- 6.6%
- Length · 2 May 2023
- 0:59
Video #2273 · Speaker address
Creator lists three business mistakesfrom @jamiepaigedoodles
[01]
Overview
The creator, a small business owner, outlines three specific mistakes she has made in her business. First, she shows a large bin of purple envelopes to illustrate the mistake of ordering too much inventory. Second, she explains the importance of proofing artwork by showing a bookmark with a cut-off logo and a keychain with incorrect colors. Finally, she shares an embarrassing spelling error on a thank-you card, showing the physical card with the typo.
[02]
Simple outline
- 1State mistake category
- 2Show flawed physical evidence
- 3Explain the specific error
- 4State the lesson learned
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
3 MISTAKES I'VE MADE IN MY SMALL BUSINESS
Verbal hook · 15%
These are three mistakes that I've made in my small business.
Visual hook · 40%
The creator stands in an aesthetically pleasing workspace, holding up three fingers to visually represent the number of mistakes she will discuss, immediately aligning with the title and verbal hook.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera declaration of a numbered list of personal failures, immediately establishing a theme of vulnerability and relatability.
Payoff
A concluding statement that demonstrates growth or a lesson learned from the mistakes, providing a sense of resolution and forward progress.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Public Post-Mortem
A vulnerable and transparent breakdown of past failures, using a numbered list format to build relatability and trust. Each failure is demonstrated with physical evidence and a concise explanation of the error and its consequences.
- 1
The Logistical Error
Presents the first mistake, focusing on a common, resource-based miscalculation (e.g., over-ordering, mis-timing). This serves as a relatable entry point.
- 2
The Technical Error
Presents the second mistake, focusing on a more complex, detail-oriented failure in the creation or production process. This demonstrates a deeper level of expertise and challenge, often with multiple examples.
- 3
The 'Human' Error
Presents the final mistake, focusing on a simple, embarrassing, and universally relatable oversight (e.g., a typo, a simple miscommunication). This often serves as the comedic or most impactful point.
Themes
Techniques
Post caption
As they say, mistakes are lessons learned 😮💨🥲 #smallbusinesstips #smallbusinesstiktok #stationeryshop
Text overlays
title · beginning
3 MISTAKES I'VE MADE IN MY SMALL BUSINESS
informational · beginning
1. ORDERING TOO MUCH INVENTORY
informational · middle
2. NOT PROOFING MY ARTWORK BEFORE THEY GET MADE
contextual · middle
(The colors look the same lol)
informational · middle
3. SPELL CHECK
Transcript
Are three mistakes that I've made in my small business. Number one, ordering way too much inventory. I have hundreds of these purple envelopes. I bought these for my pins, but I ended up changing up the way that I package them. And so these purple envelopes are just sitting on my shelf. Shelf. My second mistake is not proofing orders before sending. I make this mistake more often than I would like to admit. For example, we have this bookmark here. I did not realize that my logo at the bottom was super close to the edge, and so I ended up receiving it, and half of my logo was cut off. Another example, I have these keychains here that I worked really hard on. I ended up sending the wrong Pantone colors to the manufacturer and got a couple 100 keychains that were completely wrong. The third mistake that I've made is spelling. This one is so embarrassing. On my thank you card, at the very better, it says, cut along the dotted line to transform this thank you card into a bookmark. Pretty cool, night. I had hundreds of these thank you cards that I had to go through, and I'm finally almost done. And the new thank you card will not have a spelling mistake because I double and triple checked.