Viral Hooks
Trending short videosDIY lip gloss creation process
K

@kikizcosmeticz

TikTok · Vlog

@kikizcosmeticz Make some PINK DRINK gloss with me 🍓💖 #lipgloss #DIY #fyp #foryou #SmallBusiness #packingorders #supportsmallbusiness #girlboss #foryoupage

View original on TikTok

The edit1 shot · 1 text
Shots Text0:56

Performance

Views
8.8M
Likes
1.4M
Comments
5K
Engagement
16.2%
Outlier
6.6×
Length · 25 Oct 2020
0:56

Video #2207 · Vlog

DIY lip gloss creation processfrom @kikizcosmeticz

[01]

Overview

The creator demonstrates how to make a strawberry-themed lip gloss from start to finish. She begins by combining a gloss base with coconut oil and vitamin E oil, then mixes in pink and white pigments for color. After achieving the desired consistency and shade, she adds strawberry flavoring, mixes in decorative strawberry slices, and uses a syringe to fill individual lip gloss tubes before showing the final, branded product.

[02]

Simple outline

  1. 1Establish the base material
  2. 2Infuse unique properties
  3. 3Assemble the final form
  4. 4Reveal the branded product

[03]

Related videos

[04]

Classification

Format
Concepts
Tutorial / How ToProcess
Elements
VoiceoverMontage EditingTrending Audio

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

Make some gloss with me.

Visual hook · 65%

An extreme close-up shot of a clear, thick gloss base inside a plastic pouch, highlighting its bubbly texture and creating immediate visual interest.

[06]

Hook template

Steal this for your own video

Watch me make [finished product] from scratch — starting with [raw ingredient or base material].

  • — Watch me make homemade candles from scratch — starting with raw soy wax flakes.
  • — Watch me make fresh pasta from scratch — starting with a pile of plain flour.
  • — Watch me make a custom leather wallet from scratch — starting with a flat sheet of hide.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct, personal invitation to witness a creation process, immediately setting the context and expectation for a satisfying transformation.

Payoff

A final, polished showcase of the fully branded product, delivering the visual reward and completing the creation narrative with a sense of finality and appeal.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Craft & Reveal

A step-by-step documentation of a creation process, transforming raw materials into a finished, branded product, leveraging the psychological satisfaction of a clear transformation arc.

  1. 1

    The Foundation

    Introduce the primary, foundational material that will be transformed, establishing the starting point of the journey.

  2. 2

    The Functional Infusion

    Systematically add secondary ingredients that enhance the base material's quality or performance, building intrinsic value before the aesthetic changes begin.

  3. 3

    The Aesthetic Transformation

    Introduce the core visual elements (like color) that define the product's appearance, marking the first major and satisfying visual shift from raw to refined.

  4. 4

    The Signature Element

    Incorporate a unique, thematic, and visually distinct component that acts as the product's signature gimmick or key selling point, creating a moment of delight and intrigue.

  5. 5

    The Assembly Process

    Show the methodical process of placing the transformed material into its final container, leveraging satisfying, hypnotic, and often ASMR-like actions.

  6. 6

    The Batch Reveal

    Display the completed but unbranded products in multiples, creating a sense of scale, accomplishment, and visual abundance.

  7. 7

    The Brand Stamp

    Apply the final branding or logo, officially completing the transformation from a craft project to a professional, marketable product.

Themes

  • Creativity
  • Entrepreneurship
  • Handmade products
  • Beauty

Techniques

  • Voiceover
  • Montage
  • Close-up shots

Trends

  • ASMR-style process video
  • Small business content

Post caption

Make some PINK DRINK gloss with me 🍓💖 #lipgloss #DIY #fyp #foryou #SmallBusiness #packingorders #supportsmallbusiness #girlboss #foryoupage

Text overlays

  • branding · end

    Kikiz Cosmeticz

Transcript

Make some gloss with me. I'll start off with my TKB gloss best. Then I'm gonna mix in some liquid coconut oil and some vitamin e oil, along with just straight vitamin e for that lip care. Now let's mix. So sweet. Now that my consistency is good, let's add some pigment. I'm gonna go in with my yummy pink liquid pigment and some white liquid pigment. Maybe sometimes. Mix that all better, And voila. No I'm gonna add some strawberry flavoring oil. Then I'll mix some more. Now it's time for the strawberries. I'll be placing these at the bottom of my lip gloss tube. And as they fill up, they'll slowly rise to the top. Now for the filling process. Tier they are, all washed and dried. I'm gonna add my labeling stickers, and that's it. Thanks for