Viral Hooks
Trending short videosFast paced themed cooking process
M

@matthewryle

Instagram · Vlog

@matthewryle MASTERS WEEK - MY CHAMPIONS DINNER STEAK + GUINNESS PIE Ingredients: 4 portions (+ enough pie mix to freeze for another 4 person pie) 1kg Braised Beef (ox cheeks, short rib, feather blade) 750g Minced Beef 1 Small Bone Marrow (3-inch piece) 375ml Guinness 1.25L Brown Chicken Stock 750ml Red Wine 2 Shallots 500g Chestnut Mushrooms 5 Garlic Cloves 375g Potatoes (diced) 250g Carrots (diced) ½ Head Celery (diced) Parsley, Tarragon, Chervil (chopped) Black Pepper Worcestershire Sauce Balsamic Vinegar 1 Sheet Puff Pastry 1 Egg - Heat vegetable oil in a pan and caramelise the mince, shallots, mushrooms, and garlic in batches until deeply browned. Drain excess fat and reuse the oil between batches. - Boil the Guinness until reduced by one-third, then repeat with the red wine. - Combine the reduced alcohol and stock in a pan and bring to a simmer. Add the cooked mince, shallots, mushrooms, and garlic. Cook over gentle heat for an hour, skimming the fat regularly. - Add the potatoes and cook for eight minutes. Stir in the carrots and celery. Flake the braised beef into the broth along with its cooking liquor. - Stir in black pepper, Worcestershire sauce, and balsamic vinegar. Just before assembling the pie, add freshly chopped herbs. - Keep the pastry cold and cut it into 2cm strips. Place the bone marrow in the centre of the dish and fill it with the pie mixture. Wrap the pastry strips in a circular pattern over the filling. - Brush with egg wash and bake at 180°C for 20 minutes until golden and crispy.

View original on Instagram

The edit1 shot · 20 text
Shots Text0:58

Performance

Views
415.8K
Likes
4.7K
Comments
49
Engagement
1.1%
Outlier
17.4×
Length · 7 Apr 2026
0:58

Video #23283 · Vlog

Fast paced themed cooking processfrom @matthewryle

[01]

Overview

The creator introduces their hypothetical 'Masters Champions Dinner' menu, then immediately transitions into a high-speed, visually dynamic cooking montage. They demonstrate the step-by-step process of making a steak and Guinness pie with a bone marrow center, using rapid cuts and text overlays to list ingredients as they are added to the pot. The video concludes with the creator assembling the pie, lighting a rosemary sprig on fire in the finished dish, and taking a bite of the final product.

[02]

Simple outline

  1. 1State extreme hypothetical scenario
  2. 2Outline the master plan
  3. 3Execute rapid process montage
  4. 4Add theatrical finishing touch
  5. 5Demonstrate final product satisfaction

[03]

Related videos

[04]

Classification

Format
Concepts
ProcessTutorial / How To
Elements
Text OverlayMontage EditingB-Roll Cutaway

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

THIS IS MY DEATH ROW 3 COURSE MEAL

Verbal hook · 25%

This is my death row three course meal that I would cook if I won the Masters, which is unlikely.

Visual hook · 30%

Extreme close-up of a rich, dark meat pie with a bone marrow center, followed immediately by a striking shot of the pie with a flaming sprig of rosemary.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The creator immediately establishes an extreme, highly specific hypothetical scenario that demands an over-the-top creation, instantly hooking the viewer's imagination.

Payoff

The final masterpiece is displayed in its entirety, followed by the creator consuming or utilizing it to validate the immense effort.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Ultimate Hypothetical Masterpiece

Anchoring a complex, high-effort process tutorial to an extreme, highly specific hypothetical scenario to justify the extravagance and hook the viewer's imagination.

  1. 1

    The Grand Blueprint

    The creator verbally outlines the ambitious components of the project while visually introducing the premium raw materials.

  2. 2

    The High-Speed Execution

    A rapid-fire, visually satisfying montage of the complex assembly process that demonstrates expertise and keeps pacing high.

  3. 3

    The Theatrical Flourish

    The creator adds a visually spectacular, slightly excessive finishing touch to elevate the creation from standard to 'ultimate'.

Themes

  • Culinary excellence
  • Aspirational dining
  • Sports themes (Golf/Masters)

Techniques

  • Montage editing
  • Text overlays
  • Macro food shots
  • Practical fire effects

Trends

  • High-end comfort food
  • Fast-paced recipe videos
  • Themed menus

Post caption

MASTERS WEEK - MY CHAMPIONS DINNER STEAK + GUINNESS PIE Ingredients: 4 portions (+ enough pie mix to freeze for another 4 person pie) 1kg Braised Beef (ox cheeks, short rib, feather blade) 750g Minced Beef 1 Small Bone Marrow (3-inch piece) 375ml Guinness 1.25L Brown Chicken Stock 750ml Red Wine 2 Shallots 500g Chestnut Mushrooms 5 Garlic Cloves 375g Potatoes (diced) 250g Carrots (diced) ½ Head Celery (diced) Parsley, Tarragon, Chervil (chopped) Black Pepper Worcestershire Sauce Balsamic Vinegar 1 Sheet Puff Pastry 1 Egg - Heat vegetable oil in a pan and caramelise the mince, shallots, mushrooms, and garlic in batches until deeply browned. Drain excess fat and reuse the oil between batches. - Boil the Guinness until reduced by one-third, then repeat with the red wine. - Combine the reduced alcohol and stock in a pan and bring to a simmer. Add the cooked mince, shallots, mushrooms, and garlic. Cook over gentle heat for an hour, skimming the fat regularly. - Add the potatoes and cook for eight minutes. Stir in the carrots and celery. Flake the braised beef into the broth along with its cooking liquor. - Stir in black pepper, Worcestershire sauce, and balsamic vinegar. Just before assembling the pie, add freshly chopped herbs. - Keep the pastry cold and cut it into 2cm strips. Place the bone marrow in the centre of the dish and fill it with the pie mixture. Wrap the pastry strips in a circular pattern over the filling. - Brush with egg wash and bake at 180°C for 20 minutes until golden and crispy.

Text overlays

  • title · beginning

    THIS IS MY DEATH ROW 3 COURSE MEAL THAT I WOULD COOK IF I WON THE MASTERS. (WHICH IS UNLIKELY)

  • contextual · beginning

    Masters Club Dinner April 7, 2026

  • informational · middle

    SHALLOTS

  • informational · middle

    GARLIC

  • informational · middle

    OIL

  • informational · middle

    MINCED BEEF

  • informational · middle

    SALT + PEPPER

  • informational · middle

    GUINNESS

  • informational · middle

    RED WINE

  • informational · middle

    CHICKEN STOCK

  • informational · middle

    CELERY + CARROTS

  • informational · middle

    POTATOES

  • informational · middle

    BRAISED BEEF

  • informational · middle

    BLACK PEPPER

  • informational · middle

    BALSAMIC VINEGAR

  • informational · middle

    WORCESTERSHIRE SAUCE

  • informational · middle

    SALT

  • informational · middle

    PUFF PASTRY

  • informational · middle

    EGG WASH

  • informational · middle

    ROSEMARY

Transcript

This is my death row three course meal that I would cook if I won the better, which is unlikely. Langoustine's to start with a nice garlic butter, steak and ale pie for mains, and I've finished with a nice chocolate mousse with a worse caramel.