Viral Hooks
Trending short videosHailey Bieber at Rhode event
R

@rhode

Instagram · Carousel

@rhode cheers to rhode world 🌼 what an unforgettable day in the desert, celebrating the rhode x the biebers collection. the full lineup will be yours tomorrow, april 13th at 9am PT, only on rhodeskin.com. treats + eats by @postmates 🍧

View original on Instagram

Performance

Views
8.2M
Likes
544.5K
Comments
1.1K
Engagement
6.7%
Outlier
5.7×

Video #23926 · Carousel

Hailey Bieber at Rhode eventfrom @rhode

[01]

Overview

A lifestyle promotional photo featuring Hailey Bieber at a Rhode brand activation event in the desert, casually posing with a branded beverage and a burger to announce an upcoming product drop.

[03]

Related videos

[04]

Classification

Format
Concepts
Lifestyle ShowcaseProduct PromoEvent Showcase
Elements
Overhead ShotProduct PlacementThematic Staging

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

cheers to rhode world 🌼 what an unforgettable day in the desert, celebrating the rhode x the biebers collection.

Visual hook · 65%

Vibrant color contrast between the bright yellow/pink dress and the pink drink, combined with the unexpected juxtaposition of a glamorous celebrity casually kneeling on the ground holding a burger.

[06]

Hook template

Steal this for your own video

Pose in a [bright contrasting outfit] while casually holding a [surprising everyday item] beside a matching [branded product].

  • — Pose in a neon green suit while casually holding a slice of pizza beside a neon green energy drink.
  • — Pose in a pastel workout set while casually holding a toolbox beside a pastel protein shake.
  • — Pose in a red evening gown while casually holding a grocery bag beside a red lipstick launch.

Themes

  • Brand promotion
  • Aspirational lifestyle
  • Celebrity culture
  • Casual luxury

Techniques

  • High-angle photography
  • Harsh sunlight/shadow play
  • Vibrant color contrast

Trends

  • Photo dumps
  • Casual celebrity candids
  • Brand activations

Post caption

cheers to rhode world 🌼 what an unforgettable day in the desert, celebrating the rhode x the biebers collection. the full lineup will be yours tomorrow, april 13th at 9am PT, only on rhodeskin.com. treats + eats by @postmates 🍧