@therichardlin
Instagram · Vlog
@therichardlin Fat Friday vlog😛😛 #food #fat #friday #wafflehouse #waffle
@therichardlin
Instagram · Vlog
@therichardlin Fat Friday vlog😛😛 #food #fat #friday #wafflehouse #waffle
Performance
Video #24101 · Vlog
[01]
The creators introduce their weekly 'Fat Friday' tradition and take the viewer along to Waffle House. They showcase the menu, their specific food orders (including a chocolate chip waffle and smothered hashbrowns), and share candid moments of them eating and joking around. The video concludes with them in their car, providing a numerical rating out of 10 for their Waffle House experience and prompting viewers to follow for the next installment.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
my friend and i
Verbal hook · 60%
Every week, my friend and I have a tradition called Fat Friday, which is exactly what it sounds like.
Visual hook · 15%
Two friends sitting in a classic diner booth with plates of food in front of them, establishing the setting and subject immediately.
[06]
Steal this for your own video
Every , my and I have a tradition called , which is exactly what it sounds like.
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce a specific, named recurring tradition and invite the viewer to participate in this week's installment.
Payoff
Provide a definitive numerical rating for the overall experience, concluding with a call to action to follow for the next installment.
[08]
The structural pattern this video runs on
Framework
The Tradition Vlog & Rate
Establishing a recurring, themed experiential outing that culminates in a definitive rating, using banter and inside jokes to build community.
The Venue Arrival
Establish the setting for the episode and point out a unique or novel characteristic of this specific location.
The Haul Showcase
Visually present the items acquired or ordered, detailing specific choices, modifications, or recommendations.
The Relatable Banter
Show the creators interacting with the items while posing a polarizing or relatable behavioral question to the audience to drive comments.
The Lore Drop
Introduce or reinforce an inside joke, mascot, or recurring element to build long-term audience connection and series continuity.
Fat Friday vlog😛😛 #food #fat #friday #wafflehouse #waffle
contextual · beginning
my friend and i
contextual · beginning
have a tradition
title · beginning
called Fat Friday
call-to-action · beginning
come with us
contextual · beginning
to Fat Friday
contextual · beginning
waffle house!!
informational · middle
the all star special
contextual · middle
waffle house haul
informational · middle
chocolate chip waffles
contextual · middle
cut your waffle
contextual · middle
before eating
contextual · middle
or during eating?
contextual · end
rate waffle house
informational · end
8.5/10
informational · end
8.9/10
call-to-action · end
follow us for
call-to-action · end
next Fat Friday
Every week, my friend and I have a tradition called Fat Friday, which is exactly what it sounds like. We just eat a bunch of food that's not good for us. Come with us to Fat Friday. Welcome to Waffle House. We've never seen that before. This premium Waffle House. There's only one thing you better need to get at Waffle Worse, and it's the all star special. Welcome to the Waffle House haul. This is the chocolate chip waffle. I originally ordered it chunked and sauteed, but they accidentally smothered it, and I'm not complaining. Super excited to take it. No look. No look. Don't look. Do you guys cut your waffle before eating or during eating? I'm scraping it clean. This is not very ladylike of you. Ladylike? You ain't too 80, you ate a lady. After the last video, we've officially decided to name our mascot, Fatty. Everyone say hi to Fatty. Can't hang. No. Stop recording, bro. I wanna make this really clear. This is not a Waffle House. It's a Waffle Home. Welcome back to Fat Friday. What would you rate Waffle House Bad Friday? I would give Waffle House 8.5 out of 10. I would give Waffle House 8.9. Follow us for best Fat Friday.