@therichardlin
Instagram 路 Vlog
@therichardlin FAT FRIDAY IN NYC excited to be back and fat this summer馃樇 #fat #friday #fatfriday
Trending short videosFriends document their weekly food tradition.
The edit1 shot 路 10 text
Shots Text1:14
Performance
- Views
- 231.1K
- Likes
- 22.1K
- Comments
- 93
- Engagement
- 9.6%
- Outlier
- 7.9脳
- Length 路 27 Jun 2026
- 1:14
Video #35159 路 Vlog
Friends document their weekly food tradition.from @therichardlin
[01]
Overview
The creator and his friend document their weekly tradition, "Fat Friday," at Carmine's, an Italian restaurant in NYC. They introduce the concept, order several large dishes, and invite a new friend to join. The video follows them as they eat and review the food, with the creator comically struggling but ultimately succeeding in finishing his entire meal to uphold the tradition's rule, before they all give the restaurant a final rating.
[02]
Simple outline
- 1Introduce recurring challenge
- 2Showcase overwhelming task
- 3Document struggle and success
- 4Deliver final verdict
- 5Tease next episode
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook 路 35%
my friend and I have a tradition
Verbal hook 路 50%
Every week, my friend and I have a tradition called Fat Friday, which is exactly what it sounds like.
Visual hook 路 15%
A dynamic shot in a busy, warmly lit restaurant with large, appealing plates of Italian food in the foreground. The movement of people in the background and the close-up on the food create immediate interest.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Introduce a unique, named, and recurring tradition or personal challenge, immediately establishing the video's core premise and inviting the viewer to join the experience.
Payoff
Transition to a post-event debrief where participants provide a quantitative and qualitative review of the experience, offering utility to the viewer. Conclude with a direct call to action that frames the video as an episodic series, encouraging a follow for future installments.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Ritual Challenge
Framing an activity as a recurring, named ritual with self-imposed rules and a clear goal. The narrative follows the execution of the ritual, focusing on the struggle, climax, and final judgment, turning a single event into an episodic series.
- 1
The Challenge Declaration
The specific task for this episode is established through a clear action (e.g., placing a massive order), quantifying the stakes for the viewer.
- 2
The Initial Engagement
The first part of the challenge is attempted, providing an opportunity for initial reactions, comedic banter, and introducing any supporting characters.
- 3
The Point of No Return
The full, overwhelming scale of the challenge is visually revealed, creating a 'wow' moment and cementing the difficulty of the task.
- 4
The Midpoint Struggle
After a time-jump, the protagonist is shown hitting a wall, visibly struggling with the challenge. This creates the central point of narrative tension.
- 5
The Rallying Cry
The protagonist and/or group reaffirm the core 'rule' or motivation of the ritual, providing the push needed to overcome the struggle and complete the challenge.
- 6
The Aftermath & Comparison
The final result is presented, often with a comedic comparison between participants' outcomes. This resolves the immediate conflict of the challenge.
Themes
Techniques
Trends
Post caption
FAT FRIDAY IN NYC excited to be back and fat this summer馃樇 #fat #friday #fatfriday
Text overlays
contextual 路 beginning
my friend and I have a tradition
call-to-action 路 beginning
come with us to Fat Friday
contextual 路 middle
the garlic bread with the cheese please
contextual 路 middle
that was just his order
title 路 middle
FAT FRIDAY
contextual 路 middle
A FEW MOMENTS LATER
contextual 路 end
bro I need to lock in
contextual 路 end
The one rule about Fat Friday is we never leave plates full
call-to-action 路 end
follow us for next Fat Friday
title 路 end
FAT FRIDAY IS BACK !!!!!!
Transcript
Every week, my friend and I have a tradition called Fat Friday, which is exactly what it sounds like. We just eat a bunch of juice that's got good for us. I'm with us to Fat Friday. Welcome back to Fat Friday. Can we get the garlic bread with the cheese, please? The vodka, pasta, chicken, salsa, boca. That was just his order. Going on the bread already. Check this one out. The softness and the sauce. Arturo, how excited are you for your first ever fat Friday? Just gonna be elite. Okay, guys. Three each. In one bite is crazy. What about that mouth, dude? It's a little dry. The cheese choice is fine. He wants his seconds. Guys. Okay. This is an intimate moment. You can't be watching. Leave some for the rest of us. I just sold him. Don't be mistaken. That is all for him. Are we feeling This is still the first plate. This is the second plate. I'm going to eat all of this food. You okay there? Bro, I need to walk in. The one rule about Fat Friday is we never leave plates full. Yeah. See, clean plate. Your plate's fine. You have a lady. She didn't drop a single crop. That's a real large lady right there. Look at my purse. You look fat from this angle? You look fat from every angle, so that's not gonna help. What would you guys rate Carmine out of 10? I would give Carmine eight nine out of 10. A seven out of 10. You're better eight out of 10. Follow us for next Fat Friday.