@therichardlin
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@therichardlin Katz Deli Fat Friday😛 #fatfriday #fat #friday #katzdeli
Trending short videosFriends review famous deli food
The edit1 shot · 14 text
Shots Text1:11
Performance
- Views
- 1.6M
- Likes
- 82.3K
- Comments
- 144
- Engagement
- 5.1%
- Outlier
- 55.1×
- Length · 19 Jul 2026
- 1:11
Video #36803 · Vlog
Friends review famous deli foodfrom @therichardlin
[01]
Overview
The creators introduce their weekly 'Fat Friday' tradition, then take viewers on their visit to Katz's Deli in NYC. They interview a long-time customer for recommendations, watch their pastrami sandwich being made, and then sit down to eat and review the sandwich, matzo ball soup, and pickles. After finishing their meal and showing the aftermath, they give the restaurant a final rating out of 10 and end with a call-to-action.
[02]
Simple outline
- 1Introduce the recurring mission.
- 2Get an expert recommendation.
- 3Systematically taste and react.
- 4Deliver a final rating.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
my friend and I have this tradition
Verbal hook · 45%
Every week, my friend and I have the tradition called Fat Friday, which is exactly what it sounds like.
Visual hook · 20%
A medium shot of two people sitting at a table in a busy, brightly-lit delicatessen, both actively eating large, meat-filled sandwiches. The immediate focus on the food and the classic deli environment creates instant visual interest.
[06]
Hook template
Steal this for your own video
My and I have this tradition called , and it's exactly what it sounds like.
- — My roommate and I have this weekly tradition called Broke Gourmet, and it's exactly what it sounds like.
- — My dad and I have this monthly tradition called Dumb Money Sundays, and it's exactly what it sounds like.
- — My coworker and I have this Friday tradition called Cold Plunge Club, and it's exactly what it sounds like.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The video opens by defining a relatable, named ritual ('Fat Friday'), immediately establishing a recurring series concept and a clear, indulgent mission for the viewer to follow.
Payoff
The creators deliver a final, definitive numerical rating for the entire experience, providing a clear conclusion and then immediately issue a call-to-action that hooks the viewer for the next episode in the series.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Experiential Quest
To document a mission-based experience from start to finish, using social proof and delayed gratification to build anticipation before delivering a final verdict within a recurring series format.
- 1
The Expert Validation
The creators solicit an opinion from a long-time patron, which serves as social proof, validates their choice of destination, and provides an 'insider' recommendation that guides the narrative.
- 2
The Anticipation Engine
The creators build viewer desire by showing the food preparation process and having a small, pre-meal taste, heightening expectations for the main event.
- 3
The Feast Unveiling
The full meal is presented in a single shot, providing a visual payoff and setting the stage for the tasting portion of the video.
- 4
The Component Gauntlet
The creators systematically taste and deliver micro-reviews of the side dishes first, which delays gratification and builds suspense for the main course.
- 5
The Main Event Climax
The creators finally eat the primary item (the sandwich), delivering the central payoff and their most significant reaction.
- 6
The Comedic Conflict
A moment of authentic, negative reaction to a specific element (the mustard) introduces humor and a relatable point of disagreement, breaking the pattern of positive reviews.
- 7
The Aftermath Report
A shot of the messy, finished plates provides a visual conclusion to the meal, proving the mission was accomplished.
Themes
Techniques
Trends
Post caption
Katz Deli Fat Friday😛 #fatfriday #fat #friday #katzdeli
Text overlays
contextual · beginning
my friend and I have this tradition
contextual · beginning
which is exactly what it sounds like
title · beginning
come with us to Fat Friday
contextual · beginning
Pastrami & pickles
contextual · middle
I'm so excited for this
informational · middle
10 out of 10
contextual · middle
pastrami sandwich
contextual · middle
Matzo ball soup
contextual · middle
a crap ton of pickles
informational · middle
9 out of 10
contextual · middle
that's fire
contextual · end
you just completely destroyed this sandwich
contextual · end
here's the aftermath
call-to-action · end
follow us for next Fat Friday
Transcript
Every week, my friend and I have the tradition called Fat Friday, which is exactly what it sounds like. We just eat a bunch of food that's not good for us. Come with us. What's the Fat Friday? Danny from Pittsburgh. How many times have you been at Katz Best? 20 times for the last thirty years. What do you think everyone should order when they come here? Pastrami pickles. Appreciate it. I'm just here for the pickle. Just pass the good off. I'm so excited for this. Now that's what you order and you've been coming for thirty years. This is like watching the Mona Lisa get painted. The time has come. Five. 10 out of 10. I'm glad we only got one. They're gonna be begging for a second one later. And this wasn't enough. We have a strong sandwich, mozzled soup, wrapped ton of pickle. Cheers. It's so crisp. I would give that a nine out of 10. Let's try the green thumb. I'm gonna take a small one. It's being strained. Oh. It didn't even wait for me. I beg with the cucumber. I don't know how to feel about it. It is a very confusing texture. That's what she said. Yo. There's chocolate cake on it. Oh, yeah. We're gonna get that. The day has come. It's huge. Cheers. That's fire. I don't know if you're gonna fuck with the mustard. There's a worst for everything. I don't like that. Below the mozzarella. You just completely destroyed this sandwich. Licking up my crumbs. Gotta finish the scraps. Here's the aftermath. Ain't nobody making for that mozzie ball. What would you rate Katz Best out of 10? I would give Katz Deli a seven. I'd also give it a seven. Follow us for next Fat Friday.