@therichardlin
Instagram · Vlog
@therichardlin COSTCO FAT FRIDAY #fat #friday #fatfriday #costco #nyc
@therichardlin
Instagram · Vlog
@therichardlin COSTCO FAT FRIDAY #fat #friday #fatfriday #costco #nyc
Performance
Video #46066 · Vlog
[01]
The creator and their friends document their weekly tradition, 'Fat Friday,' by going to Costco. They introduce a special guest, try food samples in the store, and then head to the food court where they decide to order one of everything on the menu. After showing the long receipt and calculating the massive calorie count, they pick up their food and begin eating, sharing their humorous reactions and commentary on the different items.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
my friend and I have a tradition
Verbal hook · 60%
Every week, my friend and I have a tradition called Fat Friday, which is exactly what it sounds like.
Visual hook · 10%
A wide shot of three friends sitting at a red and white table in a busy Costco food court, with a large spread of various food items like pizza and sandwiches covering the table.
[06]
Steal this for your own video
Every , my and I have a tradition called , which is exactly what it sounds like.
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce a unique, named tradition or ritual that promises a specific, indulgent, or extreme outcome, immediately establishing a relatable premise with a clear promise of what's to come.
Payoff
Deliver the sensory experience of the ritual's climax, showing the participants enjoying the fruits of their absurd commitment and providing a final verdict on the experience, offering a satisfying resolution.
[08]
The structural pattern this video runs on
Framework
The Ritual Escalation
Documenting a relatable, recurring activity (a 'ritual') and escalating it to an absurd, quantifiable extreme for a single, climactic event, building anticipation through a series of mini-quests and humorous obstacles.
The Ritual Declaration
State the name and simple rules of a recurring, relatable group activity, framing it as a special tradition.
The Viewer Invitation
Directly invite the audience to witness the execution of the ritual, creating a sense of inclusion.
The Crossover Reveal
Introduce a collaborator or guest to add a new dynamic, expand the social context, and provide social proof.
The Warm-Up Round
Engage in a low-stakes preliminary activity (e.g., getting free samples) that sets the theme for the main event and builds initial momentum.
The Comedic Obstacle
Encounter a minor, humorous setback that temporarily threatens the mission, adding light conflict and personality.
The Absurdity Commitment
Make a collective decision to escalate the ritual far beyond its normal scope, defining the central challenge of the narrative (e.g., 'one of everything').
The Self-Aware Acknowledgement
Openly joke about the absurdity of the commitment, showing awareness and connecting with the audience's likely reaction to the scale of the event.
The Data-Driven Climax
Translate the absurd action into a shocking, concrete number (e.g., cost, calories, weight), creating a quantifiable 'wow' moment that serves as a pre-climax.
The Gluttony Unleashed
Visually present the full, overwhelming result of the escalated commitment, fulfilling the promise made in the hook.
COSTCO FAT FRIDAY #fat #friday #fatfriday #costco #nyc
contextual · beginning
my friend and I
contextual · beginning
have a tradition
contextual · beginning
which is exactly
contextual · beginning
what it sounds like
contextual · beginning
a bunch of food
contextual · beginning
good for us
contextual · beginning
come with us
contextual · beginning
special guest appearance
contextual · beginning
put the Insta on my face
contextual · middle
one of everything
contextual · middle
Richard is my boss
contextual · middle
eating on his dime
contextual · middle
it's a group of six
contextual · middle
and it's just us
informational · middle
4950
informational · middle
it's gonna be 5900 calories
contextual · middle
fasted all week for this
contextual · middle
just kidding I didn't
contextual · middle
that's what she said
Every week, my friend and I have a tradition called Fat Friday, which is exactly what it sounds like. We just eat a bunch of food that's not good for us. Come with us to Fat Friday. Special guest appearance. Put the instal ball on my face. 1AM. One. Cheers. No way to expand the stomach. None of them are gonna be ready. They won't let us be fat today. They knew we were coming. I think it's time we go to the food court. What do you think we should get? Honestly, one of everything. We only didn't get the salad because that was not... Richard is my boss, but he doesn't actually pay me. Today, we're eating on his dime. The employee's gonna look at this and be like, what fat fuck order was that?... A group of six. This is us. So I'm gonna add up the calories right now. 5,500. Forty nine fifty. It says that the best estimate's gonna be 5,900 calories. I fasted all week for this. Just kidding. I didn't. Thank you. The greed they talk about in the bible keeps coming. That's what she says. Trying to think this isn't enough food. I like seeing that part. She's a little intense. You can have it if it's offending you so much. Cheers. Valid. I made the trip to Harlem worth it. Wow. That was so tender.